In a recent survey my MVI Marketing, a luxury brand agency conducted this past February, with just under 1000 respondents 25-40 years of age in the US, they found that famous brand names are still what consumers want and ask for.
As you can see in the accompanying graph, when the respondents were asked to select their top three (3) favorite prescription eyewear brands, Ray-Ban eclipsed a long list of other very famous and not so famous name brands as the choice of a third of all those surveyed. Coming in number two to no one’s surprise was Oakley at just over 20%, followed by Coach, Gucci, and Nike in the number 5 spot at 12%.
The same graph focusing in on just women in the survey shows Ray-Ban number one again, followed by Coach, Kate Spade, Michael Kors, and Oakley, in 5th place.
Looking at just the men in the survey, we see Ray-Ban at 40%, followed by Oakley at 33%, Nike, Gucci, and in 5th place, Calvin Klein.
What do these graphs tell us? They tell us people are comfortable running with the crowds. They tend to stick with the brand names they know and have known for some time. At the same time, it also shows us the power of advertising, as any of the top names here spend a fortune on getting their name out.