Wiley X Lacey

WILEY X EYEWEAR LACEY SUNGLASS PROGRAM GENERATES INCREDIBLE NATIONWIDE SUPPORT FOR THE BREAST CANCER RESEARCH FOUNDATION®

Portion of Each Fashion-Forward Pink Pair Donated to the Cause for a Cure

Wiley X® has been honored to participate in the fight to find a cure for breast cancer and since January, 2010 has been donating $2.50 from the sale of each non-polarized pair and $3.50 from each polarized pair of one of its top- selling women’s sunglasses. The company has committed to raising a minimum of $10,000 by the year’s end for The Breast Cancer Research Foundation (BCRF) from its signature pink Cotton Candy colored frame Lacey glasses, and the momentum of the program has been spreading like wildfire. Every pair of Wiley X Lacey eyewear has a special BCRF Pink Ribbon cling sticker on the lens, and the response of sales through Wiley X’s dealer network has been overwhelming — bringing the heat to this important cause, just in time for summer.

The Breast Cancer Research Foundation is committed to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. A minimum of 85 cents of every dollar raised through the foundation’s efforts goes directly to breast cancer research and awareness programs.

“When we started this program in partnership with BCRF, we were humbly grateful for the chance to play a role in the critical battle against this deadly disease,” says Myles Freeman, Wiley X President of Sales. “The excitement generated about the program thus far is so encouraging, and we look forward to sharing the message of hope and support throughout the rest of the year.”

The Wiley X Lacey’s connection to healthy living began before this year’s program with BCRF. The boldly fashionable line is actually certified as Occupational Eye Protection — in fact,
Wiley X is the only premium sunglass brand in which every SKU meets stringent ANSI Z87 safety specifications. Thanks to its powerful blend of good looks and unbeatable performance and safety attributes, the Wiley X Lacey is currently one of the best selling of the company’s popular Street Series SKU at top national sporting goods chain stores, optical dealers, and NASCAR race events throughout the country. And now with the partnership between Wiley X and BCRF raising record-breaking awareness, even more women than ever before can support the cause for a cure with style and flair, while sporting some of the most powerful eye protection on the market.

To learn more about the Wiley X Lacey sunglasses, the partnership with BCRF — or the company’s full line of high performance eyewear — visit Wiley X Eyewear at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2009, BCRF awarded nearly $28.5 million to 173 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Last year, more than 88 cents of each dollar donated to the Foundation went directly to breast cancer research and awareness programs. And the American Institute of Philanthropy has awarded the Foundation its highest possible rating of A+. BCRF is the only breast cancer organization to receive this accolade; and is the only cancer organization to currently hold this ranking. For more information about BCRF, visit www.bcrfcure.org.