Leading Eyewear Manufacturer Engages Diverse Target Audiences Through Facebook, Twitter, Instagram, YouTube and LinkedIn
Wiley X®, Inc. has long been known for making innovative protective sunglasses for use on the job, in the great outdoors and even on the field of battle. Now, the company is taking its unique message of Absolute Premium Protection directly to its diverse target audiences through a variety of social media channels.
Wiley X has embraced new media channels, and has launched an aggressive, well-targeted social media program designed to reach, engage and influence user groups while fostering a sense of community among fans of Wiley X eyewear. “So many people use social media channels to stay connected not only with one another, but with the companies and products they enjoy,” said Wiley X Co-Owner Myles Freeman, Jr. “To succeed in this ever-changing arena, you have to ensure you’re providing relevant and updated content — and find ways to engage your audiences and keep them invested and involved. We’ve been very successful at this, and as a result, our social media communities have been growing by leaps and bounds,” added Freeman.
Wiley X is very active on Facebook, operating a dedicated site for recreational and occupational wearers of Wiley X sunglasses. This site — which currently has 64,000+ likes — engages those who love the protection and clear vision Wiley X glasses provide on the job as well as when fishing, hunting, riding or enjoying the great outdoors. A dedicated Wiley X Tactical Facebook site reaches military, law enforcement and other tactical users who rely on Wiley X for ballistic vision protection in dangerous and extreme environments. This site has also grown rapidly in popularity, reaching almost 61,000 likes. Both these Facebook pages strive to engage visitors with new product previews, “Fan Photos,” contests and other relevant news.
Wiley X now also engages with customers via Twitter, and has created an Instagram community for Wiley X wearers worldwide to share photographs and experiences with others and the company. These online media channels are also growing rapidly by engaging people who consider Wiley X sunglasses required equipment for their active lifestyles.
Social media fans can now also connect with Wiley X through LinkedIn, finding informative posts, new product press releases and more. Wiley X also maintains an active YouTube channel, delivering a variety of videos that show Wiley X eyewear in action and explain the important benefits of clear, distraction-free vision and state-of-the-art eye protection in real-world conditions.
Wiley X is the only premium sunglass brand with ANSI Z87.1 High Velocity and High Mass Impact Safety ratings on every model it makes. In addition, almost all Wiley X eyewear styles are Rx-Ready, making these glasses an ideal, no-compromise solution for active people who require prescription lenses on the job or off.
To learn more about Wiley X’s extensive line of premium protective eyewear contact Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • visit Wiley X online at www.wileyx.com or through its many social