VISTAKON, Division of Johnson & Johnson Vision Care, Inc., announced the launch of ACUVUE ADVANCE Plus Brand Contact Lenses with HYDRACLEAR Technology.

ACUVUE ADVANCE Plus is a redesigned and enhanced successor to ACUVUE ADVANCE Brand Contact Lenses.  Along with HYDRACLEAR Technology that combines high performance base materials with a moisture-rich wetting agent , ACUVUE ADVANCE Plus offers improvements in initial and  overall comfort, as well as visual clarity, along with the highest level of UV protection in a contact lens, blocking more than 90 percent of UV-A rays and 99 percent of UV-B rays that reach the lens.
ACUVUE ADVANCE Plus also employs ULTRA-CLEAN Technology to help resist deposits. “Thanks to this new technology, ACUVUE ADVANCE Plus keeps the contact lens surface clean and feeling smooth throughout the entire wear cycle, providing patients with excellent acuity and a remarkably comfortable wearing experience,” explains Colleen Riley, OD, MS, FAAO, VP, Professional Development, VISTAKON.

For patients, ACUVUE ADVANCE Plus provides the freshness of a two-week modality at a price comparable to a monthly lens.  The new contact lens comes six to a box, and the 24-pack value packaging makes the purchase of an annual supply more affordable for wearers.

ACUVUE ADVANCE Plus is available in base curves of  8.3mm and  8.7mm at parameters of -0.50D to -6.00D and +0.50D to +6.0D in 0.25 increments and from -6.50D to 12.0D and +6.50D to +8.0D in .50D increments.

ACUVUE ADVANCE Plus will gradually replace ACUVUE ADVANCE. VISTAKON will discontinue providing ACUVUE ADVANCE diagnostics effective November 1, 2010. “With the introduction of ACUVUE ADVANCE Plus, VISTAKON continues its heritage of and commitment to bringing healthy vision to everyone, everyday through innovative new products,” adds Riley.

More information on ACUVUE ADVANCE Plus is available at