Jordan Kassalows idea for VisionSpring grew out of over 20 years experience providing eye care to the worlds poor, and a chance visit with a weaver in rural Mexico who lost her job due to failing vision. Jordan realized that something as simple as inexpensive, ready-made eyeglasses could have a significant impact on reducing poverty for those who suffer from poor vision, and for those who take advantage of the business opportunity to sell glasses. Since 2003, VisionSprings award-winning innovation, the Business in a Bag, has empowered Vision Entrepreneurs across four continents to run profitable businesses selling eyeglasses over 200,000 pairs to date.

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