Norwalk, CT (November 9, 2009) – International Vision Expo East was awarded national

honors by the leading trade show industry publication at the recent Trade Show Executive Gold

100 Awards & Summit in Rancho Palos Verdes, Calif.

Trade Show Executive (TSE) magazine honors the top 100 trade shows in the United States

each year based not only on net square feet of exhibition space, but on technological

innovation, green initiatives, global participation and brand leadership. This year, the magazine

ranked International Vision Expo East as the 84th in the country. The 100 trade shows that were

recognized represent one of the most important commercial activities in the world and a vital

economic engine for the cities that host them.

“It’s a great honor to be selected as one of the top trade shows in nation,” said Tom Loughran,

event director for Reed Exhibitions. “We strive to create programs that benefit both exhibitors

and attendees, all in an effort to grow the optical industry.”

“This has not been an easy year for the trade show industry – or any other industry for that

matter,” said Darlene Gudea, president, Trade Show Executive Media Group. “By honoring the

shows that set the Gold Standard for the industry, we are not only recognizing those events that

have thrived during the severe economic downturn, but also putting a spotlight on the new ideas

and strategies that others can follow.”

Trade Show Executive selected its Gold 100 trade shows from the 4,000-plus trade shows held

in the U.S. each year as tracked in its ZOOM® calendar and subscriber database. The top 100

shows are the market leaders in their industry sectors, ranging from aviation to woodworking.

For more information on International Vision Expo East, visit www.visionexpoeast.com.

International Vision Expos, the worldwide conference and exhibition for eye care and eyewear,

are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed

Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic

community.  Proceeds from International Vision Expo are used by The Vision Council to educate

consumers about the importance of vision care and the options in eyewear and other related products. In

2008, The Vision Council reached millions of consumers with its messages through marketing materials,

public relations outreach and strategic partnerships.


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