RAMSEY, MINN. (March, 2014) – Elite soccer star, Olympian and mom Mia Hamm is helping Vision-Ease Lens score with consumers as the new face of Coppertone Polarized Lenses. The lens manufacturer inked an endorsement contract with the U.S. soccer legend to represent this premier line of sun lenses.
The endorsement signals a breakaway for Vision-Ease Lens, as it reinvests in the Coppertone Polarized Lenses brand and strengthens marketing efforts focused directly on the consumer. Hamm will participate in various Vision-Ease Lens events throughout the year, and be featured on all consumer-facing brand materials, including video.
“As we looked to reinvest in the Coppertone Polarized Lens brand, we wanted to set up a one-two punch for our customers to have a record sun season and spread the protection message. Mia embodies a family-first, healthy, active lifestyle that’s a great match with Coppertone Polarized Lenses,” said Barry Resnik, director of marketing at Vision-Ease Lens. “By signing Mia to our team, our customers can deliver the #1 suncare brand and a strong endorsement to their customers as they speak about the benefits of protecting eyes from the sun with premium polarized lenses.”
“My family and I spend a lot of time outdoors, and sun protection is a top priority. I know and trust the Coppertone brand, and the opportunity to help spread an important, eye health-related message was an easy decision,” Mia Hamm said.
Coppertone Polarized Lenses block 100 percent of UVA and UVB rays, and filter harmful high-energy visible (HEV) light, earning them the Skin Cancer Foundation’s recommendation as an effective UV filter for the eyes and surrounding skin.
For more information about Coppertone Polarized Lenses, visit www.coppertonelenses.com.
About Vision-Ease Lens
Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRx® and ChangeRx light-responsive lenses, SunRx and Coppertone® polarized lenses, and Novel and Novella progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit www.vision-ease.com.