ront row L-R: Flo Kinzel, Alisa Bigelbach, Bridget Lahn. Back row L-R: Mark Gaarder, Justin Cochran, Dave Hansel, Al Birnbaum

RAMSEY, Minn. (Oct. 18, 2010) – Vision-Ease Lens (VEL) announced today that it was named to this year’s InformationWeek 500 list, an annual ranking of the nation’s most innovative users of business technology. This is the first year VEL has been named to the list, coming in at 168 out of 500.

“Being named to the 2010 InformationWeek 500 list is great external validation that our efforts over the last year to improve processes for Vision-Ease were on track,” said Flo Kinzel, global IT leader for VEL. “The project was a significant undertaking and our department is looking forward to continually evolving the intranet site to meet our changing company-wide needs.”

In 2009, VEL still completed many of its day-to-day operations manually, rather than through a single, centralized online portal. As part of a larger, company-wide technology upgrade, VEL’s IT department developed an architecture for a Microsoft SharePoint-based intranet system. Dubbed “Lenny,” the new system houses frequently-accessed forms, employee handbook and human resources information, and operational tools, as well as project development and roll-out management tools.

“Operationally, the new Lenny site has made day-to-day operations such as employee communications and document workflow much more efficient,” said Cindy Mark, VP supply chain.

InformationWeek identifies and honors the nation’s most innovative users of information technology with its annual 500 listing and also tracks the technology, strategies, investments and administrative practices of America’s best-known companies.  The InformationWeek 500 ranking is unique among corporate rankings as it spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders.

Additional details on the InformationWeek 500 can be found online at

About Vision-Ease Lens

Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRxÒ light-responsive lenses, Coppertone polarized lenses, SunRxÒ polarized lenses, and IlluminaÒ progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit

Etnia 619 Mid Page