New Offering Combines The Leading Sun Protection Of Coppertone With Durable, Lightweight Trivex Material
VISION EASE expands its lightweight, high-performance Coppertone® Polarized Lenses line with new offerings in Trivex® material. The material’s extreme durability and chemical resistance paired with Coppertone’s advanced sun protection create a lens that’s ideal for active consumers.
Trivex is the first new lens material to be offered in the Coppertone Polarized Lenses line since its polycarbonate introduction in 2007. Like Coppertone polycarbonate lenses, Coppertone Trivex lenses include advanced technology that blocks 100 percent of UVA and UVB rays and filters solar blue light. The lenses also eliminate more than 97 percent of blinding glare and are recommended by the Skin Cancer Foundation as an effective UV Filter for the eyes and surrounding skin.
“Today’s health-conscious consumers are looking for performance and protection in their sun lenses,” said Grady Lenski, chief marketing officer of Hoya Vision Care, Americas. “Coppertone Trivex lenses stand up to the demands of increasingly active lifestyles and deliver performance across all prescriptions and sunglass styles.”
Trivex material was developed by PPG, a global leader in optical lens materials and coatings. It is an established category of lens material preferred by many eye care professionals for its optimum vision, lightweight comfort, durability, and protection.
“PPG is proud to partner with VISION EASE to bring the performance of Trivex material to the Coppertone lens brand family,” said Philip Wojcik, PPG general manager, optical monomers and coatings. “We are excited to see the collaboration of the VISION EASE and PPG teams to develop this truly unique and versatile polarized lens.”
Coppertone Trivex lenses are immediately available in gray and brown SFSV. They can be used with all sunglass and frame styles, from wrap to rimless and beyond.