Tura Inc., the inventor of fashion eyewear in 1938, will debut a luxury sub-collection for its high-tech TITANflex brand. Dubbed “Select”, the new men’s ophthalmic styles will further focus on the synergy of the brand’s innovative memory metal technology with modern European design.

Tura Inc.’s TITANflex brand is synonymous with superior memory metal technology and high quality materials, at an affordable price point. The “Select” sub-collection is manufactured in the factory that originated memory metal technology, known as the best factory in the world for memory metal product. All frames are super flexible at the bridge and temple, ultra lightweight and comfortable, and less breakable than traditional frames. In contrast to the traditional memory bridge with “chucking pipe” solder joints, these frames use a flat metal bridge.

The brand has made the workload of the optician much easier through its innovative attributes, which provide adjustability more than other men’s fashion designs as well as an easy temple shorting system, which also adds a great benefit to the wearer for a perfect fit frame. Additionally, all frames are progressivefriendly.

The latest designs use premium aluminum and titanium on the temples to reduce weight and feature a soldered flat metal bridge on wire frame fronts, or soldered flat metal bridge on a flat metal frame front construction. Benefits of this updated construction include more contemporary styling, increased stability and more robust engineering than the competition with high flexibility and stress resistance.

“In addition to the performance features, these new designs have a strong masculine styling that inspires confidence and creates visual interest,” says TITANflex Brand Manager Jelena Halliburton. “However, the expressive colors and shapes are very wearable and will complement the TITANflex man’s wardrobe and skin tone.”

Subtle & Sophisticated: Style 820673
This contemporary semi-rimless frame features a soft rectangular shape, and a direct soldered sheet memory metal bridge. Just like all the TITANflex frames, this model is strong, resilient and able to withstand daily wear and tear. The temples are produced of anodized aluminum for color that will wear better and last longer. The contrasting temple colorations include a rich black front with a pop of royal blue on the temple (BLK 10), a sandy brown front with a black accent on the temple (BRN 60), and a cool grey front with slate blue accent on the temples (GUN 30).
Available Size: 55-18-140
820673_30Stylish & Sleek: Style 820674
This modern rectangular shape includes softer bottom edges corners that will appeal to the stylish man. Take note of the flat metal top bar with a direct soldered sheet memory metal bridge, and the sleek open design on the temple. The lightweight semi-rimless frame has anodized aluminum temples for color that will wear better and last longer. The model is available in a brushed gunmetal front with tonal gunmetal temples (GUN 30), a matte royal blue front with tonal matte blue temples (BLU 70), and a rich black front with matte black temples (BLK 10).
Available Size: 56-18-145
820674_70The Modern Rectangle: Style 820675
This fresh rectangular shape incorporates sharp bottom edges on the front that will appeal to the contemporary man. It also includes a flat metal top bar with a direct soldered sheet memory metal bridge, flowing into an exposed bottom wire construction. The open temple design, contrasting colored aluminum temples, and subtle grey logo placement at the endpiece make this frame attractive and sharp. This model is available in a rich black front with contrasting sand colored temples (BLK 10), a matte blue front with contrasting lighter blue temples (BLU 70), and a dark gunmetal front with contrasting matte black temples (GUN 30).
Available Size: 55-18-140
820675_10Understated Luxury: Style 821025
This semi-rimless rectangular style includes all the premium qualities of the TITANflex collection in addition to a modular MIM technology solid titanium temple with a beveled design. The integrated spring hinge adds comfort, while the matte and shiny finishing details are luxurious. The color palette includes a deep matte blue front and temples with contrasting shiny blue metal inlaid temple trim (BLU 70), and shiny dark gunmetal front and temples with juxtaposing matte gunmetal inlaid temple trim (GUN 30), and a matte gold front and temples with shiny gold inlaid metal temple trim (GLD 20).
Available Size: 55-18-145
Bold & Retro: Style 821026
821025_70Companion model to 821025
This full rim modified square shape includes a plethora of premium design qualities. The thin profile, flat beta titanium metal top bar and exposed bottom wire give this frame a retro appeal, while the deep progressive friendly B measurement (38mm) makes this design very wearable. Tonal colored titanium temples, beveled design, and the subtle grey logo placement on the contrasting finish metal end pieces add allure. The color palette includes a rich matte black front and temples with contrasting brown colored inlaid metal temple trim (BLK 10), matte blue front and temples with shiny blue inlaid metal trim (BLU 70), and a natural brushed gunmetal front and temple (GUN 30)
Available Size: 55-18-140
821026_10AT A GLANCE
• New Release: Men’s ophthalmic frames from the TITANflex “Select” sub-collection (5 shown)
• Special Details: Soldered flat metal bridge on wire frame fronts or soldered flat metal bridge on a sheet metal frame front construction, which allow for more contemporary styling, increased stable and robust construction than the competition, and continued super flexibility and stress resistance
• Find It: The Tura brand is currently sold exclusively at independent ophthalmic retailers across the country

About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. Tura is a member of the Eschenbach Group of Germany. For more information, please visit: www.tura.com.


  1. I am looking for: Tura Titanflex 820675 frames in BLUE (70). Do you have them in stock? What about Gun Metal (30)? Size: 55-18-140. What price?

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