Style 936 in Black

Tura Inc. expands its trendsetting kids eyewear collections with the launch of new optical styles from Ted Baker “just kidding” and oio.

Our kids’ eyewear collections are designed for the adventurous and fashion forward youth who want to stand out,” says Loyedie Desir, Product Manager for all children’s collections. “The combination of expressive colors and wearable shapes is sure to make even the most discerning fashionista excited about their eyewear.”

The Ted Baker “just kidding” collection offers mischief and humor, but it also celebrates individuality. Known as the quintessentially British brand, Ted Baker eyewear is best described as quirky yet commercial with high quality design detailing. The “just kidding” collection is a sized down version of the adult frames, continuing the same quirky British flair. The overall collection is tailored yet contemporary with charming embellishments, custom floral prints, and playful colors. These new models are retro- inspired but modernized with special applications and techniques, iconic Ted Baker hardware, pin dots, and current color combinations.

Ted Baker “just kidding” Style B934 (for Girls)  This rectangular shape has a modern twist with its playful color palette, designed with a crystal front to soften the bright color second layer. The model also features high definition printing with a custom floral print on the metal temples. A 3D metallic logo is featured on the outside of the left temple tips. The inside left temple tip includes a matte shine finish signature bow plaque.

Style B934
Style B934
Style B934 in Pink
Style B934 in Pink
Style 934 in Purple
Style 934 in Purple

Ted Baker “just kidding” Style B936 (for Boys)  Inspired by the classic club master, this frame was designed for boys ages 11-13. It features 3-layer acetate with a pop color in the center. The metal ‘T’ hardware plaque inlay with pop color enamel matches the second layer acetate. The inside left temple tip includes a matte shine finish with a signature Lobster plaque.

Style 936 in Black
Style 936 in Black

Ted Baker “Just Kidding” Style B937 (for Girls)  This cute modified rectangular frame is very trendy with its pop color palette. A bright milky acetate is laminated on the end piece for added playfulness. The pop color continues onto the temples with a metallic logo at the tip. The inside left temple tip includes a matte shine finish signature Bow plaque.

B937_PUR
Style B937

The oio eyewear collection supports an active, young child’s lifestyle by offering lightweight and resilient high performance materials at an affordable price. Fully equipped with box spring hinges, custom sizing, and TITANflex materials, these styles are ideal for youngsters on the go! The new styles are bright and snappy. They capitalize on the popular vintage and color-blocking trends this year, mixing 2 or more colors together to create a bold, fun and highly expressive look.

oio Style OT17 (for Boys)  Durability and a charm merge together! This model maximizes flexibility, comfort, and sturdiness for the most active child. A traditional rectangular shape is updated with two-tone metal plating and a flat metal end piece for a modern look. It features a high quality memory metal temple, rubber temple tips, and a chuck memory bridge.

oio Style OT17
oio Style OT17

oio Style OT21 (for Girls)  Playful and expressive! This sweet cat eye is designed for the young fashionista. It blends a thin metal eye rim in bright colors with a sleek flat metal brow profile. The  model also features two-tone metal plating, custom laminated tips, and flex stainless steel temples.

oio Style 21
oio Style 21

Find It: Tura Inc. brands are currently sold at independent ophthalmic retailers  across the country

About Tura Inc.:  Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit: www.tura.com.

For more information, please visit: www.tura.com