True classics never die. They’re reborn. Tura Inc., the inventor of fashion eyewear in 1939, debuts the Tura “Legends Collection”, a series of retro-inspired frames that pays homage to the brand’s rich history. These ophthalmic and sunglass frames put a fresh spin on iconic designs from the golden age of glam. With the introduction of this new collection,

Revamped from the vault with a modern edge, the “Legends Collection” offers luxurious elegance for today’s sophisticated woman. Tura’s legacy is filled with jewelry-embellished styles using interesting and innovative techniques. This dynamic collection features rich enamels, Swarovski crystals, gold and silver leaf inlay, and fabulous jewelry inspired temples using only hand-set applications. All styles are made in Europe or Japan, and feature the highest quality materials, trendsetting shapes and designs. Tura’s Limited Edition“Legends Collection” includes three styles, which will be individually numbered.

Style 044 – Limited Edition Sunglass in Tortoise, Blue, or Rose- This bold style features 208 Swarovski crystals embedded into rich acetate with carved details, making this frame sparkle from a far. Each stone setting is hand drilled and set into the acetate making them flush with the surface. Modern customized mirrored sun lenses and a trend setting gradient acetate shape make this style current while maintaining a vintage vibe. This Limited Edition style is made in France with the utmost care and attention to detail.

Tura Legends Style 44
Tura Legends Style 44

Inspiration for the Legends style 44 came from another limited edition piece circa 1970’s.

Tura-Legends-Vintage25417 (44)V2

Style 045 – Limited Edition Sunglass in Bone, or Navy This Club Master style features an elaborate brow, gold and silver leaf hand-painted on pearlized acetate and Swarovski crystal accents. With double gradient lenses, this frame speaks to the confident woman who is not afraid of making a fashion statement. This style is made in Italy.

Tura-Legends )45

Inspiration from the Classic Tura Style circa 1950


Style R610 – Limited Edition Optical in Brown, or Ink Inspired by Tura’s Iconic Turnette style launched in 1959, which doubled as a hair accessory, our retro cat eye shape with ornate jewelry on the brow revives this legend as a Limited Edition style made in Japan. The handmade jewelry-like brow features carefully set Swarovski crystals. The sophisticated design and technical expertise required to craft a frame of this caliber, reinforces Tura’s position as a leader of fashion eyewear. This new style steals the scene and provides the wearer with Red Carpet WOW.


Tura-Legends-Vintage25370 (610)

“The Legends Collection reminds our customers of Tura’s fashion eyewear heritage, and it further reinforces our position as a leader in this category,” says Jennifer Coppel, Vice President of Brand Management. “While the frames are vintage-inspired, each one is updated to suit the lifestyle of today’s Tura woman.”

The Tura brand is currently sold exclusively at independent ophthalmic retailers across the country.

About Tura Inc.:

Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionised the frame market in the 1940’s by repositioning eyewear as a fashion accessory as well as a medical device. Today, Tura employs over 200 people in North America. The Tura portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, and oio. Tura is a member of the Eschenbach Group of Germany.

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