Ted_KidsEaselNew York, NY (May, 2014) – Tura, Inc., the inventor of fashion eyewear in 1938, expands the Ted Baker “Just Kidding” kids ophthalmic eyewear collection.

The Ted Baker “Just Kidding” kids eyewear collection is a sized down version of the adult eyewear, continuing the whimsical flair and emphasis on detail. Known as the quintessentially British brand, Ted Baker eyewear is best described as quirky  with high quality design attributes.  The “Just Kidding “collection is tailored yet contemporary with charming embellishments, vibrant prints, and playful colors. Signature bows, flirty floral prints and iconic T’s are used across the other accessories categories; the “Just kidding collection “ is infused with those same key elements creating the perfect brand synergy. Spring hinges are added to the kids’ eyewear collection for flexibility and comfort.

This modern wayfarer shape features a girly twist, and a bold color palette designed for the confident, fashion-conscious little diva! This acetate frame includes a stylized girly bow plaque embellished with 6 crystal stones, matching Ted Baker’s adult jewelry and accessories collections.

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Ted Baker Kids Style B925 in Red
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Ted Baker Kids Style 925 in brown
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Ted Baker Style B925 in Purple

Style B921 – Girl’s style in Pink, Purple, or Brown This style was designed for the young fashionista, It blends a thin metal eye rim in bright colors with a sleek flat metal brow profile, and an acetate temple tip with a custom floral laminate print.

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Ted Baker Style B921 in Purple
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Ted Baker B921 in Pink

Style B922 – Girl’s style in Blue, Pink, and Purple This shape is a true reflection of the Ted Baker adult line, and ideal for the little lady who wants to look like her fashionable parents. It’s smart yet fun with floral prints and bright colors, sophisticated but “oh so cute”. The modern, slightly cat eye, oval shape gives this frame an updated look for the modern and stylish child. The sleek acetate temples feature shiny metals with vibrant floral printed tips, inspired by current trends and Ted’s quirky point of view.

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Ted Baker B922 in Pink
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Ted Baker Style 922 in Blue

Style B924 – Boy’s style in Brown, Navy, or Black For stylish boys, this rectangular full acetate frame features dual color laminate materials. The temple includes a milled down “T” logo, revealing the fun pop of color on the second layer acetate.

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Ted Baker Style B924 in Navy Green
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Ted Baker Style B924 in black
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Ted Baker style B924 in Brown

Style B929 – Boy’s style in Brown, Gunmetal, or Hunter Green- This stylish frame provides a Ted Baker quirky twist on a classic model. It features a traditional rectangular shape, but it’s updated with a flat metal end piece for a more modern look. The luxurious temple and end piece includes a custom embossed “T” logo design, inspired by Ted Baker’s adult “Iconic T Collection”. Sizing is on the large size for the older boys aged 11 – 13 years old who want to look like their older sibling.

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Ted Baker style B929 in Black
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Ted Baker Style B929 in Brown
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Ted Baker Style B929 in Gun

“The Ted Baker Just Kidding collection offers great styling, expressive colors and superior quality, at an affordable price, making it stand out in the market place,” says Tura Inc. Product Manager Loyedie Desir. “Ted’s quirky yet commercial point of view is expressed in every frame in our June 2014 collection through iconic jewelry details, modern shapes, and custom playful prints and patterns.”

The Ted Baker “Just Kidding” brand is sold exclusively at independent ophthalmic retailers across the country.

About Tura Inc.:
Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionised the frame market in the 1940’s by repositioning eyewear as a fashion accessory as well as a medical device. Today, Tura employs over 200 people in North America. The Tura portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, and oio. Tura is a member of the Eschenbach Group of Germany.
For more information, please visit: www.tura.com