Great Neck, NY (January, 2014) – Tura Inc., the inventor of fashion eyewear in 1938, is expanding its Geoffrey Beene Eyewear collection.
One of America’s true design pioneers, Geoffrey Beene has become synonymous with minimalist styling, superb tailoring, comfort, and quality. The expanded collection features classic elements with a modern twist. And because Geoffrey Beene donates 100% of its net profits to philanthropic causes, the brand has special appeal to the fashion-conscious customer with a social conscience. All net profits from Geoffrey Beene, LLC fund philanthropic causes that support innovative research with cutting edge focus on signature solutions to a host of medical, educational and societal issues.
Signature Simplicity: For the fashion purist, this effortless, timeless, and understated subcollection is distinguished by modern details with subtle sophistication. Each frame features the vertical four-bar signature that has become a hallmark for Beene’s minimalist styling. Attainable Luxury: For the customer who savors luxurious details, these highly wearable styles, inspired by Geoffrey Beene’s jewelry and his artful use of geometric patterns, feature marble inlays and metal decorative treatments.
Distinctive Individuality: For the fashion-savvy, independent thinker, who values Beene’s couture legacy, this collection offers modern, clean-lined designs that exude confidence.
G504 in Tortoise, Navy, or Black –This frame features interesting temple decor inspired by a Geoffrey Beene cufflink design. The two-tone metal plating on the plaque and rich color acetates, makes the temples sleek in appearance. The classic rectangle shape is wearable and appeals to the mainstream customer who considers shape, fit, function, style, and pricing as his priorities when selecting a frame.
G505 in Navy, Black, or Chocolate– A rectangular shape that was also inspired by elements from the Geoffrey Beene cufflink collection. It includes luxurious temple detailing with a metal trim and etched lines inset on the plaque.
G305 in Tortoise, Amber, or Red –The modern, slight cat eye shape gives this frame an updated look for today’s chic woman. The temples feature enamel inlay and emerald shape crystal that were inspired by Geoffrey Beene’s jewelry collections.
*The Tortoise and Red colors are featured in the POP campaign
G306 in Tortoise, Black, or Olive– (Distinctive Individuality sub-collection) The minimalist aesthetic, geometric shape, and rich laminated acetate gives this frame a couture appearance, that defines Geoffrey Beene’s distinctive American style.
*All colors are featured in the POP campaign
The Geoffrey Beene marketing strategy across all categories has transitioned to take a minimalist approach, focusing solely on the product design as the hero. In keeping with the understated theme, Tura Inc. will also debut a sleek Geoffrey Been Eyewear POP display. The materials include boxes and tent cards on a white background featuring only eyewear frames, and text mentioning the brand’s philanthropic initiative.
“The latest Geoffrey Beene Eyewear designs are ultra-stylish yet wearable silhouettes,” says Tura Inc. Vice President of Brand Management Jennifer Coppel. “They will appeal to the fashionable consumer who wants to look sophisticated without paying a premium price.”
The Geoffrey Beene Eyewear brand is currently sold exclusively at independent ophthalmic retailers across the country.
About Tura Inc.:
Tura Inc., with its corporate offices in Great Neck, NY was established in 1938 and is one of the leading manufacturers of optical products. With the introduction of the concept that glasses are a fashion accessory and not a medical necessity in the 1940’s, Tura revolutionised the frame market with this superior innovation and laid the foundation for the position it holds today as a leading distributor of fashion eyewear in the eyewear frame sector. The company can now look back over its 75 years of success knowing that they offer a perfect combination of product design, quality and service. Today, Tura employs over 200 people in North America. The Tura portfolio includes: Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, Lulu Guinness, oio, Ted Baker, TITANflex, and Tura.
For more information, please visit: www.tura.com