Great Neck, NY (January, 2014) – Tura Inc., the inventor of fashion eyewear in 1938, is  expanding its Geoffrey Beene Eyewear collection.

One of America’s true design pioneers, Geoffrey Beene has become synonymous with  minimalist styling, superb tailoring, comfort, and quality. The expanded collection features  classic elements with a modern twist. And because Geoffrey Beene donates 100% of its net  profits to philanthropic causes, the brand has special appeal to the fashion-conscious  customer with a social conscience. All net profits from Geoffrey Beene, LLC fund philanthropic  causes that support innovative research with cutting edge focus on signature solutions to a  host of medical, educational and societal issues.

Signature Simplicity: For the fashion purist, this effortless, timeless, and understated subcollection  is distinguished by modern details with subtle sophistication. Each frame features the vertical four-bar signature that has become a hallmark for Beene’s minimalist styling. Attainable Luxury: For the customer who savors luxurious details, these highly wearable  styles, inspired by Geoffrey Beene’s jewelry and his artful use of geometric patterns, feature  marble inlays and metal decorative treatments.

Distinctive Individuality: For the fashion-savvy, independent thinker, who values Beene’s  couture legacy, this collection offers modern, clean-lined designs that exude confidence.

G504 in Tortoise, Navy, or Black –This frame features  interesting temple decor inspired by a Geoffrey Beene cufflink design. The two-tone metal  plating on the plaque and rich color acetates, makes the temples sleek in appearance. The  classic rectangle shape is wearable and appeals to the mainstream customer who considers  shape, fit, function, style, and pricing as his priorities when selecting a frame.
G504_TOR G504_BLK G504_NAV

G505 in Navy, Black, or Chocolate– A rectangular shape that was also inspired by elements from the Geoffrey Beene  cufflink collection. It includes luxurious temple detailing with a metal trim and etched lines inset  on the plaque.

G305_TOR G305_AME G305_RED

G305 in Tortoise, Amber, or Red –The modern, slight cat eye shape gives  this frame an updated look for today’s chic woman. The temples feature enamel inlay and  emerald shape crystal that were inspired by Geoffrey Beene’s jewelry collections.
G505_NAV G505_BLK G505_CHO

*The Tortoise and Red colors are featured in the POP campaign

G306 in Tortoise, Black, or Olive– (Distinctive Individuality sub-collection) The minimalist  aesthetic, geometric shape, and rich laminated acetate gives this frame a couture  appearance, that defines Geoffrey Beene’s distinctive American style.
G504_BLK G306_OLI G306_TOR

*All colors are featured in the POP campaign

The Geoffrey Beene marketing strategy across all categories has transitioned to take a  minimalist approach, focusing solely on the product design as the hero. In keeping with the  understated theme, Tura Inc. will also debut a sleek Geoffrey Been Eyewear POP display. The  materials include boxes and tent cards on a white background featuring only eyewear frames,  and text mentioning the brand’s philanthropic initiative.

“The latest Geoffrey Beene Eyewear designs are ultra-stylish yet wearable silhouettes,” says  Tura Inc. Vice President of Brand Management Jennifer Coppel. “They will appeal to the  fashionable consumer who wants to look sophisticated without paying a premium price.”

The Geoffrey Beene Eyewear brand is currently sold exclusively at independent ophthalmic  retailers across the country.

About Tura Inc.:
Tura Inc., with its corporate offices in Great Neck, NY was established in 1938 and is one of  the leading manufacturers of optical products. With the introduction of the concept that  glasses are a fashion accessory and not a medical necessity in the 1940’s, Tura revolutionised  the frame market with this superior innovation and laid the foundation for the position it holds  today as a leading distributor of fashion eyewear in the eyewear frame sector. The company  can now look back over its 75 years of success knowing that they offer a perfect combination  of product design, quality and service. Today, Tura employs over 200 people in North America. The Tura portfolio includes: Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, Lulu  Guinness, oio, Ted Baker, TITANflex, and Tura.

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