New York, NY (Sept, 2015) – The new Tura eyeglasses continue to carry on the tradition of crafting fashionable eyewear, as an accessory for the face. Tura always considers all details of the frame by offering high quality, comfort, and elegant design.

The latest designs continue to feature top tier materials and boast jewelry like details including, braided chain and pierced décor,” says Tura’s Brand Manager Julie Allen. “All styles have uplifting yet wearable front shapes and richly plated metal colors, perfectly matched with block and laminate acetate to suit the American aesthetic. They also feature Tura’s signature end tip shape with an upswept curve. As always, the frames are deep enough for Progressive lenses.”

The Soft Cat Eye: Style R117 

Designed for Tura’s Intricates sub-collection and made in Japan. The titanium milled metal front makes this cat eye frame lightweight, soft and modern, while giving the smooth appearance of a plastic frame. A beveled top brow line adds drama and femininity to the design. The subtle temple décor has a pierced design that is contoured on the outside and inside the temples, contributing to the lightweight and understated elegant frame.


 The Pierced Cat Eye: Style R116 

Designed for Tura’s Intricates sub-collection, this ultra feminine model is meticulously finished on the inside and out. It features fan shaped piercings in a double-overlayed pattern. The 2- tone plating adds dimension and drama to the frame, especially since it’s carried over onto the front and end piece. The BLK color way adds drama with contrasting gold metal overlay. EGG and SLA have less contrast with a softly accented second metal color. A special feature of this model is the offering of three eyesizes.


The Sparking Cat Eye: Style R531 

Designed in the USA and crafted in Japan, this style expertly showcases Tura’s superior quality and attention to detail. Inspired by fine jewelry, the European round crystals are set like diamonds in prong settings, allowing light to pass through the back of each stone for a sparkling effect. The semi rimless, oval lens shape is perfect for the classic and sophisticated woman. Impeccably matched and rich looking acetate complements the metal colors.


The Rope Braided Temple: Style R533 

Tura’s tradition of featuring jewelry like details is seen on this rectangular style with the beautifully rope braided temple decor. The frame has a carefully hand painted line of enamel on the front eye wire to give a 2-tone appearance. A rich block acetate temple sleeve compliments the 2-tone plating on front-end piece and metal temple decor. The forked end piece in accent metal color is luxurious and elegant.


About Tura Inc.: 

Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit: