CHICAGO, June 28, 2012— Because processing Transitions® Vantage lenses is different than processing other Transitions® adaptive lenses, Transitions Optical, Inc. has created short video tutorials on how to properly align the lenses – ensuring that patients receive the maximum polarization benefits. A video on how to best present Transitions Vantage lenses and the new variable polarization technology to patients is also available.

Industry professional can watch the videos by visiting or the Transitions Optical YouTube Channel. The videos cover the following topics:

“I’ve found that the added benefit of polarization broadens the target audience for Transitions® lens products. It adds a ‘cool’ factor for patients interested in photochromic lenses, new products and technologies,” said Joseph Smay, O.D., founder and director, Family Eye Care. “I think Transitions Vantage lenses will help drive sales for our office and increase interest in photochromics overall.”


Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.

Everyday lens options include Transitions® lenses, which provide the optimal balance between outdoor darkness and indoor clarity; Transitions® XTRActive™ lenses which provide superior darkness outdoors; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors.

The Transitions® performance sunwear line includes a range of products customized in partnership with other best-in-class brands. Understanding that the right equipment can provide an advantage, the products are all designed to improve depth perception, clarify color and increase contrast for specific outdoor activities.

Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).