PINELLAS PARK, Fla., August 6, 2014 – In support of MLB Hall of Famer and Transitions® lenses ambassador Cal Ripken, Jr., Transitions Optical and Vision Associates, a Maryland-based retail chain, have teamed up to serve as the Official Sponsors of the Aberdeen IronBirds Day Games for the 2014 season.
Transitions Optical and Vision Associates will have a presence at eight games played at Ripken Stadium this summer. Upcoming games include:
- Sunday, Aug. 10 – VS Jamestown Jammers
- Sunday, Aug. 24 – VS Lowell Spinners
- Sunday, Aug. 31 and Monday, Sept. 1 – VS Hudson Valley Renegades
Thus far, hundreds of spectators have had the opportunity to learn about the link between vision and how Transitions® adaptive lenses™ can positively impact their experience with outdoor activities, like watching a baseball game, by continuously filtering and optimizing the amount of light their eyes receive. Fans were also offered free vision screenings and given lens cleaning cloths and information about the Transitions® family of products, particularly the recently introduced Transitions® Signature™ lenses. Clear eyeglass wearers also received Transitions® Trial Decals™ so that they could discover what it’s like to wear Transitions lenses in their own prescription eyeglasses.
Transitions Optical and Vision Associates also have an expanded presence at Ripken Stadium through video board displays, program advertisements and social media. The companies are also raffling off a Cal Ripken, Jr. signed baseball at each game and a signed jersey for the season.
“Tapping into people’s passion points is a great way for our partners to connect with consumers in places where they traditionally may not be thinking about eye health,” said Patience Cook, associate director, North America marketing Transitions Optical. “Through our outreach, we can help them realize the role vision plays in their ability to enjoy their hobbies and passions.”
About Transitions Optical
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics.
Transitions Optical has been awarded the Gallup Great Workplace Award for 2013 for the fifth consecutive year.
For more information about the company and Transitions lenses, visit TransitionsPRO.com or additional information or images, please contact Christina Wetzel at 412-456-4301 or email@example.com.