TRANSITIONS OPTICAL AND BELL HELMETS OFFICIALLY LAUNCH BELL® TRANSITIONS® SOLFX™ FACE SHIELDS AT RED BULL U.S. GRAND PRIX

Bell Transitions Solfx Helmuts

Expansion of Transitions Sunwear Line Brings Photochromic Technology to Motorcycle Driving for Comfort and Performance

Transitions Optical, Inc. is partnering with Bell Helmets, a leading manufacturer of safety helmets for auto racing, motorcycling and bicycling, to expand its photochromic face shield availability with Bell® Transitions® SOLFX™ shields, helping riders maximize their visual performance. “Whether on a road, track or trail, riding enthusiasts rely on their vision to effectively monitor ,especially during changing light or weather conditions,” said Grady Lenski, global director, Transitions sunwear. “Bell Transitions SOLFX face shields feature the trusted comfort and convenience of photochromics to help riders see their best no matter what challenging light conditions they encounter, helping to enhance the overall riding experience.”

Bell Transitions SOLFX shields are virtually clear in low light and at night, and they quickly and automatically darken and adapt, becoming as dark as sunglasses in bright sunlight. Like all Transitions Optical products, Bell Transitions SOLFX shields block 100 percent of UVA and UVB rays. The shields fit Bell’s Star and Vortex helmets.

“With this advanced technology from Transitions Optical, riders don’t have to worry about switching between multiple face shields throughout the day,” said Chris Sackett, senior marketing manager, Easton Bell Sports. “Bell Transitions SOLFX shields provide them with peace of mind that allows them to focus on the road ahead, while also sporting the most cutting-edge shield style.”

The shields were officially launched at the Red Bull U.S. Grand Prix, at the famed Mazda Raceway Laguna Seca. The race is the largest on the 2010 MotoGP schedule. “With so much going through my mind when I’m on the racetrack, having equipment that works with me to reduce distraction to an absolute minimum is critical,” said Josh Herrin,

Bell began as a small auto parts store in a suburb of Los Angeles. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment for auto racing, motorcycling and then bicycling. His commitment to creating great product through a close connection with the sport, along with his trust of and care for the people who worked for him, turned Bell from a one-man operation into a multi-million dollar enterprise.

Roy Richter’s legacy lives on today in Bell’s commitment to racing, quality and innovation. For more information, visit BellHelmets.com.