PINELLAS PARK, Fla., Dec. 1, 2009 – Transitions Optical, Inc., has announced its sponsorship of Team Garmin-Slipstream in 2010. The elite American-based professional cycling team, dedicated to ethical sporting and developing the next generation of cycling champions, will become Team Garmin-Transitions. The partnership will provide Transitions Optical with the opportunity to create visibility for its adaptive eyewear, Transitions® lenses and Transitions® SOLFX™ sun lenses.
“We are excited to be partnering with one of cycling’s premier teams. As we looked to replicate the success of our PGA TOUR partnership in North America with a similar relationship that is also focused on Europe, we found that this team was the perfect fit,” said Brett Craig, president, Transitions Optical.
Over the coming months, Transitions Optical will launch an extensive marketing campaign featuring Team Garmin-Transitions and will be providing the elite squad with its most advanced photochromic lens technology.
“Cycling is undergoing a surge in popularity around the world and presents an outstanding platform for communicating on our products. The Garmin-Transitions riders will not just be wearing our logo, they will be experiencing the benefits of our lenses during the races,” added Lindsay Brown, general manager, EMEA (Europe, Middle East and Africa).
“We are thrilled to be associated with such a talented and ethical team that has received so much recognition for their success,” said Caroline Tikhomiroff, marketing director, EMEA. “Cycling represents one of the best values in the arena of international professional sports and is the second most popular recreational activity in the world. Sponsoring a professional team enables Transitions to reach millions of consumers in a meaningful, impactful way.”
Transitions lenses are ideally suited to the sport of cycling. The athletes of Team Garmin-Transitions will compete over hundreds of miles per day, continuously going through different lighting conditions. Training and racing with Transitions lenses will give the team a true technological advantage that will enhance their visual quality and provide them with comfortable vision, protected from changing light and UV rays.
“Our riders are constantly going through different lighting conditions while training and racing. If we can enhance their visual performance, it will give us a big advantage on the road. We are very enthusiastic to partner with Transitions Optical and experience their cutting-edge technology. Like the team, Transitions is driven by innovation and a commitment to excellence. We are thrilled to work with them,” said Jonathan Vaughters, CEO, Slipstream Sports, the sports management organization that owns the team.
“The riders of this team have set the standard for ethical competition while racing and training with the best technology available,” added Craig.
Team Garmin-Transitions is dedicated to promoting ethical sporting and developing the next generation of cycling champions. In 2007, Slipstream created the most progressive anti-doping system in the professional sports world and now works with Anti-Doping Research, Inc. (ADR) and ADSI (the Anti-Doping Sciences Institute) to continue its anti-doping mission.
“From a business standpoint, working with Transitions is perfect,” said Matt Johnson, president, Slipstream Sports. “The sponsorship provides Transitions an opportunity to showcase its products to customers, globally.”
About Slipstream Sports
Founded in 2005, Slipstream Sports LLC is a highly progressive sports management company dedicated solely to promoting the ethical growth of cycling and developing the next generation of cycling champions. In 2007, Slipstream created the most progressive anti-doping system in the professional sports world and now works with Anti-Doping Research, Inc. (ADR) and ADSI (the Anti-Doping Sciences Institute) to continue its anti-doping mission.
About Garmin Ltd.
The global leader in satellite navigation, Garmin Ltd. and its subsidiaries have designed, manufactured, marketed and sold navigation, communication and information devices and applications since 1989 – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications.
About Team Garmin-Transitions
Team Garmin-Transitions is dedicated to promoting ethical sporting and developing the next generation of cycling champions. Team Garmin-Transitions competes in a full schedule of professional cycling races in the U.S. and Europe. For more information on Team Garmin-Transitions, visit www.slipstreamsports.com.
As the leading provider of photochromics to optical manufacturers, Transitions Optical, headquartered in Pinellas Park, Fla., offers the most advanced photochromic technology in the widest selection of lens designs and materials. As part of its corporate mission to promote healthy sight, Transitions is committed to educating consumers and elevating the importance of eyewear, and to providing its partners the tools and programs their businesses need to thrive.
Transitions Optical’s core product line, Transitions® lenses, are the #1-recommended photochromic lenses worldwide. As higher-performing everyday clear lenses, Transitions lenses change from clear indoors and at night to sunglass dark outdoors in proportion to the intensity of UV light. Transitions® SOLFX™ sun lenses use the same advanced photochromic technology, but are designed specifically for visually demanding outdoor activities. They adjust their level of darkness and color according to the intensity of sunlight to help wearers look great, see better and perform at their best.
For more information visit Transitions.com or TransitionsSOLFX.com, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).