Sarah Transitions SXSWPINELLAS PARK, Fla., March, 2015 – Transitions Optical, Inc., is kicking off its “See Life Through a New Lens™” multi-channel marketing campaign by partnering with style maven and eyeglass guru Sarah Evans. Evans, who has more than 150,000 social media followers, is a long-time eyeglass wearer, and she is passionate about selecting eyeglasses that make a statement. Evans resume is impressive, having been a digital correspondent for PayPal and Cisco. She is also an expert on emerging tech news and trends and an advocate for a unique luxury fashion style, which Evans refers to as “Geek Chic.”

Evans will kick off the “See Life Through a New Lens” campaign in mid-March (March 13-17) at the Austin, Texas music, film and interactive festival. Evans’ content will highlight the top festival trends, best views and the hottest styles.

For Transitions Optical, Evans will develop eye-catching digital content that will be featured on her social channels, along with Transitions’ social media. The content, which will be targeted to a younger and more style-conscious audience, will provide followers with unique and enriching perspectives. Positioning Transitions® adaptive lenses™ as the original wearable technology, the campaign will encourage all prescription eyeglass wearers to try the product for themselves and see what it is like to experience life the way it is meant to be seen.

“I have been an eyeglass wearer for 28 years, and I am a fan of geeky glasses with personality. Earlier this year I gave Transitions adaptive lenses a try and I was amazed at how they enhance what I see,” Evans said. “We see beautiful images every day, but we are often in too much of a hurry to appreciate what we are seeing. My mission will be to capture amazing visuals and share them with the masses.”

“Transitions is at the forefront of adaptive lens technology. With Transitions adaptive lenses people can see life the way it is meant to be seen. We are thrilled to have Sarah on board, as her work, style and insights epitomize what it is like to ‘See Life Through a New Lens,’” said Patience Cook, associate director, North America Marketing, Transitions Optical.

About Transitions Optical, Inc.
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection.

Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. Transitions Optical has been awarded the Gallup Great Workplace Award for 2013 for the fifth consecutive year. For more information about the company and Transitions lenses, visit or

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