FOR EMPLOYEE PRODUCTIVITY AND ENGAGEMENT

Transitions Optical To Receive Award as Part of Gallup Summit 2010

PINELLAS PARK, Fla., March 11, 2010 – Gallup has announced that Transitions Optical, Inc. will receive the Gallup Great Workplace Award because its employee engagement results demonstrate one of the most productive and engaged workforces in the world.

The Gallup Great Workplace Award is based on the most rigorous workplace research ever conducted.  Companies are judged on multiple criteria, including response rates, overall engagement levels, and evidence of engagement impact on performance.  Applicants’ results are compared across Gallup’s renowned workplace research database composed of millions of work teams in more than 150 countries.  A panel of workplace experts evaluated the award-winning organizations.

“The winners of this award have established a new global standard for engaging people,” said Tom Rath, who leads Gallup’s Workplace and Leadership Consulting practice.  “When compared to the millions of workgroups we have studied around the world, the awardees have worked tirelessly to create an environment that values people.  They go far beyond trivial perks to ensure that each employee has an emotional connection to the company’s mission and growth.”

“We are fortunate to have such talented and dedicated employees throughout Transitions,” said Brett Craig, president, Transitions Optical. “Their high engagement is a driving force behind our continued ability to deliver innovative products that truly benefit people’s lives.”

The award will be presented during the Gallup Summit which takes place April 27-29, 2010 in Omaha, Nebraska.  During the Summit, Great Workplace Award winners will present the best practices they applied to their workplace and the improved business results they achieved though building an engaged workforce.

About the Gallup Great Workplace Award

The Gallup Great Workplace Award recognizes the best-performing workforces in the world. Applicants’ results are compared across a workplace research database composed of millions of work teams in more than 100 countries. A panel of workplace experts assesses the applicants’ results to select the winners.

The award’s weight and design equal the merit of the winners’ accomplishments. To create the award, Gallup designers collaborated with R.S. Owens & Company, the company that produces many of the world’s most prestigious awards, including the Academy Award. The award consists of two components: The top design features 12 etched crystal planes, layered to convey the kinetic energy of an engaged workforce. The crystal sits atop a concave-shaped pedestal base composed of polished silver-plated legs and a satin-finish front display. The combination of these parts results in a piece that evokes the nature of engagement.

About Transitions Optical

As the leading provider of photochromics to optical manufacturers, Transitions Optical, headquartered in Pinellas Park, Fla., offers the most advanced photochromic technology in the widest selection of lens designs and materials. Transitions Optical is driven by innovation to support the advancement of healthy sight and adaptive eyewear, and to providing its partners the tools and programs their businesses need to thrive.  Transitions® lenses are the #1-recommended photochromic lenses worldwide.

Transitions Optical’s family of products includes everyday lenses, designed to be worn indoors and darken outdoors, and performance lenses, designed to be worn outdoors in place of sun lenses.  Transitions everyday lenses adapt to light to provide more comfortable vision while protecting eyes from UV. Transitions performance lenses include the company’s sunwear line, Transitions® SOLFX™ sun lenses, which enhance visual performance in specific outdoor activities by adapting to optimize color and darkness in changing light conditions.

For more information, visit Transitions.com or TransitionsSOLFX.com, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).