Transitions Optical partnered with brand ambassador Christian Siriano to launch a new line of Transitions® lens color choices and fashionable mirror effects under its portfolio of photochromic lenses. Beginning July 16, eyeglass wearers will have the ability to pair their favorite frames with the new Transitions Signature lenses style colors and Transitions XTRActive style mirrors. With the launch of four new style colors and six style mirror options, Transitions offers the fashion-conscious wearer more opportunities to create a unique, personalized look that elevates their style.
To celebrate the new products, Transitions Optical hosted an exclusive rooftop event last night in New York City at Siriano’s “The Curated NYC.” During the event, Siriano revealed a specially designed “Christian Siriano x Transitions® Collection.” This collection, which prominently features the new style colors and style mirrors lenses, was unveiled outdoors to demonstrate how the lenses change from clear to dark when exposed to sunlight.
“Fashion is all about extending yourself and bravely flaunting your individuality. With the new lens color and style choices, Transitions is empowering wearers to make an elegant and bold statement with eyewear at the center of their look,” said Christian Siriano. “The Christian Siriano x Transitions® Collection was inspired by these stunning lens colors and the role that light plays in how we see the world. The collection demonstrates that not only do Transitions lenses complement any look, day or night, but they also enable us to express ourselves in vibrant color.”
With the release of 10 additional lens colors that automatically adapt in the sun, the brand is capitalizing on the trend toward customization and consumers’ desire to make a personalized style statement. Designed to give consumers more choice when it comes to their lens look, the new Transitions Signature lenses style colors and Transitions XTRActive style mirrors will help the brand attract younger, fashion-forward wearers.
“Glasses have become an element of our identity, like our clothes. By partnering with Christian Siriano to launch our latest products, we add renewed energy to our brand and reiterate our commitment to positioning Transitions lenses as stylish, everyday accessories” said Patience Cook, director, North America marketing, Transitions Optical. “Christian is known for creating eye-catching looks, so we’re thrilled to have his help in showcasing that style is just as important when choosing your eyeglass lenses, as it is when choosing your frame.”
New Transitions Signature lenses Style Colors
With the launch of style colors, the Transitions Signature lenses portfolio will now offer an enhanced choice of seven stunning lens colors to personalize any frame. To complement the three existing iconic lens colors – gray, brown and graphite green – Transitions Signature lenses style colors will be available in the following four options:
- Sapphire – a bright, exciting hue that brings a cool factor
- Amethyst – a sophisticated shade with a contemporary twist
- Amber – for a vintage look that is both timeless and of-the-moment
- Emerald – trendy and versatile, matching a variety of styles
As an extension of the Transitions Signature lens portfolio, style colors will still provide consumers with the same world-class features and benefits they know and love: optimal comfort, protection and indoor clarity.
New Transitions XTRActive Style Mirrors
Acknowledging mirrored lenses continue to be on-trend, style mirrors offer wearers the ability to sport a mirror finish while maintaining the benefits of original Transitions XTRActive lenses. They provide hassle-free protection from UV and filter harmful blue light. Indoors, the mirror fades to a light reflection with a hint of color. Transitions XTRActive style mirrors are available in the following colors:
- Gold – a smooth and warm shade complementing all skin tones
- Silver Shadow – a classic silver-gray color
- Red – a rich scarlet mirror for a sporty experience
- Pink – an infusion of crimson hues
- Blue – a chill color for a stylish and trendy look
- Green – a radiant color with an earthy feeling
For more information about the new products and the brand partnership with Christian Siriano, visit www.Transitions.com/style, or follow Transitions Optical on social media.
About Transitions Optical
Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development, and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever-increasing visual comfort and optimum harmful blue light protection, and blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics.