Tura Inc., the inventor of fashion eyewear in 1938, expands the luxury “Select” sub-collection of its high-tech TITANflex brand. The new men’s ophthalmic styles further focus on the synergy of the brand’s innovative memory metal technology with modern European design. The latest models feature a soldered flat metal bridge on a wire or flat metal frame fronts. Benefits of this updated construction include more contemporary styling, and increased stability and stress resistance.
The “Select” eyewear collection is manufactured in the factory that originated memory metal technology, known as the best factory in the world for memory metal product. All frames are super flexible at the bridge and temple, ultra lightweight and comfortable, and less breakable than traditional frames. In contrast to the traditional memory bridge with “chucking pipe” solder joints, these frames use a flat metal bridge.
“These TITANflex styles are sophisticated and modern, with a unique construction not common for memory metal product,” says TITANflex Brand Manager Jelena Halliburton. “The use of acetate materials on fronts, flat sheet memory metal bridge and pierced temples create a strong styling voice that inspires confidence and individuality. The models also have a focus on performance accents, masculine colors, and create visual interest.”
Modern & Fashionable: Style 820671 This stylish and contemporary flat metal front style features a wearable geometric shape with softer corners. Take note of the contrasting coloration. Premium materials include the direct soldered sheet memory metal bridge, a stainless steel front and flex stainless temples, and rubberized coating for a matte look that is also soft to the touch. Frames made from stainless steel are lightweight, and the rubberized coating helps prevent corrosion.
Colors: BLK (10) Matte black front with a pop of royal blue, DGN (31) Matte grey front with a pop of blacks
The Sleek Rectangle: Style 827010 This sleek rectangular shape includes rounded bottom edges and a pierced temple that will appeal to the trendsetting man. The acetate top bar features a direct soldered sheet memory metal bridge. Just like all the TITANflex frames, this model is strong, resilient and able to withstand daily wear and tear. Colors: DGN (30) Brushed dark gunmetal front with a matte wood grain grey acetate top bar, BRN (60) Rich brown with a medium tortoise acetate top bar, BLK (10) Modern matte black front with a horn acetate top bar
The Modern & Youthful Rectangle: Style 827012 –This modern and youthful rectangular shape features sharp bottom edges on the front. The temples are flexible and made from stainless steel. The contrasting temple coloration and piercings give this model a fresh appearance. This frame also features a flat metal front with a direct soldered memory metal bridge. Colors: BLK (10) Rich black front with contrasting white temples, BLU (70) Matte dark blue front with contrasting grey temples, GUN (30) Dark gunmetal front with contrasting matte blue temples
About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. Tura is a member of the Eschenbach Group of Germany. For more information, please visit: www.tura.com.