It seems like 1990 was just yesterday to some of us.  In the fashion eyewear world, 1990 is considered vintage or retro. There has been quite a bit of changes in the optical industry since 199o as with most industries, mergers and acquistions has dominated the landscape. We started to see the rise of branded and designer eyewear. This is the time that eye doctors started advertising and the rise of chain retail stores.

Christian Dior in 1990 was distributed by an Austrian company called Optyl, which has since  been bought by Safilo, who still distributes Christian Dior Eyewear.

Christian Dior Ad
Christian Dior Ad

In the United States, Carl Zeiss does not distribute any eyewear. In the 1990s you are seeing Zeiss with an old German line called Metzler.

1990_Zeiss

I don’t remember who was distributing Versace back in the 1990’s. It has been distributed by several companies since that time and has been distributed by Luxottica since 2003.

Gianni  Versace Ad
Gianni Versace Ad

Ellen Tracy Eyewear is currently distributed by ClearVision Optical.

Ellen Tracy Eyewear Ad
Ellen Tracy Eyewear Ad

Cartier is distributed by Cartier

Cartier Eyewear Ad
Cartier Eyewear Ad

Yes that is Sugar Ray Leonard pitching sunwear from Visual Scene Sun.

1990-?Vintage-Visual-Scene Sun
Gucci Eyewear is distributed by Safilo

Gucci Eyewear Ad
Gucci Eyewear Ad

Oliver Peoples is an eyewear manufacturer of glasses and sunglasses, established in 1986 by Ken Schwartz and Larry Leight.[1] The company was founded in West Hollywood, CA and first appeared on the cover of German Vogue in 1987. It began selling vintage frames from a boutique and now includes a number of brands, including Oliver Peoples Vision, Mosley Tribes and Paul Smith Spectacles. In 2006, Oakley, a subsidiary of Luxottica, acquired Oliver Peoples for $55.7 million (Wikipedia)

Oliver Peoples Ad
1990=Oliver Peoples Ad
Joan Collins Eyewear
Joan Collins Eyewear

Tura is celebrating their 75th anniversary this year. They were merged with Eschenbach last year.

Tura Faceted Eyewear
Tura Faceted Eyewear

Guess Eyewear has always been distributed by Viva, which was bought this year by Marcolin Eyewear

1991 Claudia Schiffer in Guess Eyewear Ad
1991 Claudia Schiffer in Guess Eyewear Ad

St. Moritz Eyewear

St. Moritz Eyewear
St. Moritz Eyewear

After a hiatus, Matsuda is back and distributed by Matsuda

1993 Matsuda Ad
1993 Matsuda Ad
1995-Cheryl-tiegs-Ad
1995-Cheryl-Tiegs Eyewear
Guess Eyewear Ad
1995 Guess Eyewear Ad

Cazal Eyewear is distributed by Eastern States and UltraOptical

1996 Cazal Eyewear Ad
1996 Cazal Eyewear Ad

Persol was bought by Luxottica in 1995.

1996 Persol Eyewear Ad
1996 Persol Eyewear Ad

Neostyle Eyewear is distributed now out of Germany

1997 Neostyle Eyewear Ad
1997 Neostyle Eyewear Ad
1998 Dana Buchman Ad
1998 Dana Buchman Ad

Foster Grant Eyewear was distributed by FGX which in turn was bought by Essilor several years ago.

1999 Cindy Crawford in Foster Grant Ad
1999 Cindy Crawford in Foster Grant Ad

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