The Future of Optometry
Totallyoptical.com

First Media Vision and Luxottica have collaborated on a interesting piece about the future of optometry. The white paper reviews the importance of viewing optometry as a business, future eyecare trends, education and more to help the optometrist make decisions about future growth. The white paper is available here at: http://state-of-optometry.epubxpress.com.

The analysis is well written, with lots of historical charts and graphs to demonstrate eyecare and optical trends. Just a quick look through, one can find opportunities for growth, especially in lenses and lens coatings.

The paper even deals with the corporate OD, cost of schooling and why go corporate. Some compelling reasons are discussed.

All in all, it is an excellent paper for all optical professionals. Really makes you think.