POLAROID – a worldwide leading eyewear brand and the inventor of the original polarized lenses – presents the new HERITAGE CAPSULE COLLECTION for Spring/Summer 2019: a unique project blending the heritage spirit of the brand with contemporary design and most innovative lenses polarization technology.
Starring original POLAROID eyewear pieces reinterpreted according to the most updated trends, the HERITAGE CAPSULE COLLECTION celebrates the brand’s history – from the 1930s to today – with timeless silhouettes reimagined with a contemporary twist, embodying an aesthetic that goes beyond fashion trends.
The POLAROID HERITAGE CAPSULE COLLECTION pays tribute to the amazing innovation capacity that has always characterized the brand, since its origins, when visionary scientist and founding father of Polaroid, Edwin Land, changed the way we see the world when he invented the first synthetic polarizing filter. This breakthrough invention is still the basis of all polarized eyewear, photo lenses and screens manufactured today.
This season’s new POLAROID HERITAGE CAPSULE COLLECTION is inspired by Polaroid iconic pieces with a vintage feeling dating back to the 1950s from the Polaroid Cool Ray sunglasses collection: cat-eye and squared shapes in acetate, or in acetate and metal, reinterpreted with a cutting-edge design in diminutive silhouettes and with distinctive details.
These five iconic sunglasses celebrate the acclaimed innovation skills of prolific inventor Edwin Land: a man who was always gazing into the future, embracing a vision that has defied time, and still inspires millionStyle Beyond s of people. Among them, Safilo Group’s Milan Design Studio creatives who retraced Polaroid’s history to condense 80 years of timeless style into the brand’s new capsule collections, reinterpreting epoch-making models to give life to highly collectible sunglasses that are symbolic of authentic craftsmanship.
All POLAROID HERITAGE CAPSULE COLLECTION sunglasses have polarized lenses for perfect glare-free vision, enhanced contrast, reduced eye fatigue, and 100% UV protection.
For a closer look at Polaroid eyewear, click here.