The stage is set for back-to-school 2015 as Modern Optical International announces the launch of its new URock Collection. Geared exclusively for the male tween thru college crowd, the new URock styles offer minimalist designs that balance cool with edge.
A masculine color palette along with subtle patterns and matte finishes invite broad appeal to this elusive, style-conscious demographic. Quality materials such as TR90 memory plastic, handmade zyl, and spring hinges support their active lifestyles.
Backstage that channels the retro vibe with a wayfarer-inspired rectangular front, metal accents, and chunky temples. Colors: black matte, demi, maroon.
Beyond impressive, Epic sets the standard for guys’ eyewear. This two-toned frame utilizes TR90 memory plastic to create a laid-back matte finish, while silicone nose pads and rubber temple tips make for a comfortable, stay-in-place fit. Colors: black matte/blue, black matte/brown, black matte/grey.
Amplify his style with Heavy Metal, a classic rectangular silhouette that juxtaposes cool metal fronts against wood grain patterned temples. Other features of this mixed materials frame are spring hinges and snap-in silicone pads. Colors: matte black/grey, matte brown/black, matte navy, blue.
Jammin’ mixes color blocking with metal and rubber elements for an on-trend composition. Colors: black/blue matte, black/grey matte, black/red matte.
Get Psyched for a style that’s beyond cool. This model combines modern, linear stainless steel fronts with translucent TR90 memory plastic temples. Colors: matte black/grey, matte brown, matte navy.
Roadie. This classic, mixed material frame delivers wearable fashion as well as all-day comfort using spring hinges and silicone nose pads. Colors: matte black/silver, matte brown/gunmetal, matte navy/silver.
He’ll be Stoked about this modern day clubmaster. A sleek browbar in deep matte colors supported by gunmetal rims give way to smooth TR90 memory plastic temples. Colors: matte black/gunmetal, matte brown/gunmetal, matte navy/gunmetal.
About Modern Optical International
Modern Optical International, based in suburban Chicago, is a family-owned and operated business started in 1974. A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 17 unique collections representing over 800 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. For more information, please visit www.modernoptical.com or call at 800.323.2409.