The stage is set for back-to-school 2015 as Modern Optical International announces the launch of its new URock Collection. Geared exclusively for the male tween thru college crowd, the  new URock styles offer minimalist designs that balance cool with edge.

A masculine color palette along with subtle patterns and matte finishes invite broad appeal to this elusive, style-conscious demographic.  Quality materials such as TR90 memory plastic, handmade zyl, and spring hinges support their active lifestyles.

Backstage that channels the retro vibe with a wayfarer-inspired rectangular front, metal accents, and chunky temples. Colors: black matte, demi, maroon.

Backstage Model

BACKSTAGE_Demi

Beyond impressive, Epic sets the standard for guys’ eyewear. This two-toned frame utilizes TR90 memory plastic to create a laid-back matte finish, while silicone nose pads and rubber temple tips make for a comfortable, stay-in-place fit. Colors: black matte/blue, black matte/brown, black matte/grey.

Epic in Black and Blue
Epic in Black and Blue

Amplify his style with Heavy Metal, a classic rectangular silhouette that juxtaposes cool metal fronts against wood grain patterned temples.  Other features of this mixed materials frame are spring hinges and snap-in silicone pads. Colors: matte black/grey, matte brown/black, matte navy, blue.

Heavy Metal in Matte Brown
Heavy Metal in Matte Brown

Jammin’ mixes color blocking with metal and rubber elements for an on-trend composition. Colors: black/blue matte, black/grey matte, black/red matte.

Jammin in Black Red
Jammin in Black Red

Get Psyched for a style that’s beyond cool. This model combines modern, linear stainless steel fronts with translucent TR90 memory plastic temples. Colors: matte black/grey, matte brown, matte navy.

Psyched in Matte Navy
Psyched in Matte Navy

Roadie. This classic, mixed material frame delivers wearable fashion as well as all-day comfort using spring hinges and silicone nose pads. Colors: matte black/silver, matte brown/gunmetal, matte navy/silver.

Roadie in Matte Black and Silver
Roadie in Matte Black and Silver

He’ll be Stoked about this modern day clubmaster. A sleek browbar in deep matte colors supported by gunmetal rims give way to smooth TR90 memory plastic temples. Colors: matte black/gunmetal, matte brown/gunmetal, matte navy/gunmetal.

Stoked in Brown Gunmetal
Stoked in Brown Gunmetal

About Modern Optical International

Modern Optical International, based in suburban Chicago, is a family-owned and operated business started in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 17 unique collections representing over 800 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. For more information, please visit www.modernoptical.com or call at 800.323.2409.