JULY, 2015, NEW YORK – Renowned eyewear company Silhouette has collaborated with eponymous menswear brand Todd Snyder on an exclusive sunglasses design debuting today at Snyder’s runway show, part of the inaugural Spring 2016 New York Fashion Week: Men’s. Based on Silhouette’s iconic rimless and lightweight Titan Minimal Art glasses, and specially developed to reflect Todd Snyder’s exceptional workmanship, military tailoring and New York edge, this new style will be available exclusively by special order from select shops in the U.S.
The Limited Edition is an inspired interpretation of the classic aviator – a favorite of Snyder’s – made modern. To re-envision its signature innovative rimless design, Silhouette and Snyder tapped Luxe Laboratory in Anaheim, California, a facility dedicated to creating lenses for luxury eyewear. Luxe meticulously sandblasts and hand-tints each lens to achieve a unique full-frame effect before finishing off each pair with a sleek top bar for an effortlessly stylish, understated look. The style is completely handcrafted and rx-able exclusively through Luxe, or may be ordered as plano directly from Silhouette.
Says Snyder, “For Spring 2016, I was inspired by a trip to Capri and the casual elegance of the men on the island. In partnering with Silhouette, we employed their incredible technology, craftsmanship and materials to create a vintage inspired modern update to a classic frame not dissimilar to the frames worn by Matt Damon in ‘The Talented Mr. Ripley.’ By customizing the look using tints and combining them with more transparent lenses, we achieved a unique design that truly reflects the fresh, contemporary spirit of the men’s wear collection.”
A total of 12 pairs – 8 sunglasses and 4 styles featuring lighter lenses – will provide the finishing touch to Snyder’s Spring 2016 collection when it walks the runway today. A striking aesthetic statement, yet streamlined to allow the wearer’s personality to shine through, the Limited Edition embodies the universality of Silhouette’s celebrated, versatile and sophisticated Titan Minimal Art style while introducing its revolutionary rimless design to a younger and more fashion-forward demographic.
The Silhouette and Todd Snyder Limited Edition is offered exclusively through select shops in the U.S. starting September 2015. To find a participating shop, contact Silhouette Customer Service: 800-223-0180.
For further information about Silhouette, please visit:
www.silhouette.com; www.facebook.com/silhouette www.instagram.com/silhouetteeyewear
In the App store: Silhouette iMirror
For further information about Luxe Laboratory, please visit: www.luxe-laboratory.com or call: 714-221-2330.