San Diego, CA – October 13, 2010 – Shamir announces that Crizal® Coatings are now approved for even more products. Previously available on Shamir semi-finished products, Crizal® is now available to order with all Autograph II® products. This new availability supports Shamir’s commitment to continue to expand their product compatibility and provide more choices throughout 2010 and beyond.

Crizal® coatings are anti-reflective coatings that when applied to a lens surface, prevent glare, smudges, scratches, dust and water. Based on advanced technologies, Crizal® coatings are developed to counter these common vision problems. The coatings are designed to optimize each patient experience based on their needs.

Crizal® coatings are now approved to order on all Autograph II® products, which include Autograph II®, Autograph II – Attitude™, Autograph II – Office™, Autograph II – Single Vision™, and Autograph II – Single Vision Attitude™. Autograph II® is more advanced than other lenses because it is designed to meet each patient’s specific needs. Where other lenses require just a prescription, Autograph II® takes into account the patient’s prescription, lifestyle and frame choice along with measurements taken while the patient wears their frame of choice. Now Eye Care

Professionals can order Autograph II®, the most advanced Freeform® lens on the market, and add a Crizal® A/R coating to provide a lens for their patient’s exact needs.

Also announced today is the future availability of Shamir’s Autograph II line of Freeform lenses through the ELOA lab network.

“We continue to push towards ensuring that our products are compatible with a wide variety of coatings and widely available to ECP’s who continue to demand them. Each coating provides the patient a different advantage, allowing Eye Care Professionals to offer more choices, according to the patient’s needs,” said Raanan Naftalovich, CEO. “Many of our partner labs currently using

Crizal coatings can now enjoy this approved status and all the benefits that go along with it. This coating announcement expands upon our already existent coating partnerships with leading providers such as HOYA, Zeiss and iCoat, Naftalovich added.