Raanan Naftalovich and Matt Lytle

Shamir Autograph II® receives Award of Excellence for Best in Lens Design at the OLA’s annual meeting.

San Diego, CA – October 29, 2010 – Shamir’s Autograph II® lens was recognized as the winner of the “Best in Lens Design” category at the OLA’s Awards of Excellence presentation in Las Vegas, NV on October 8, 2010. Accepting the award on behalf of Shamir was Raanan Naftalovich, CEO.

Released in April 2008, Shamir Autograph II® is the world’s most advanced back-surfaced Freeform® progressive lens and is personalized to the patient’s optical measurements and prescription needs. With Autograph II® these parameters are integrated into a state-of-the-art computation process using EyePoint Technology® and Prescriptor® software, which specifically calculate lenses for the wearer before the final production process.  Autograph II® provides 20% wider fields of vision and precise optics up to 1/100 of a diopter. It is also available in fitting heights from 11mm and up.

“We are honored to receive the OLA’s Best in Lens Design award. Our Autograph II® lens is developed using revolutionary technologies: FreeFrame Technology™, As-Worn Technology™, Direct Lens Technology® and EyePoint Technology®,” said Raanan Naftalovich, CEO. “This is Shamir’s second OLA ‘Best in Lens Design’ award recognition, with the previous winning design being Shamir Creation® in 2006.  Autograph II® is our first Freeform® lens to be recognized and as Freeform® is the future of lens design, we are pleased to be recognized for setting the standard in the industry,” added Naftalovich.

Shamir Autograph II® is available in over 15 materials, including: CR-39, SuperLite™ 1.60, SuperLite™ 1.67, SuperLite™ 1.74, Trivex™ and PolyPlus. Transitions and Polarized are also available. For more information about the Autograph II® lens visit www.shamirlens.com or call Shamir’s Sales and Client Services department at 877.514.8330.

Shamir Insight, Inc., is a fully owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based, public company (NASDAQ: SHMR), which is engaged in the development, design and manufacture of premium progressive lenses and molds for the ophthalmic industry.  Serving as the Sales & Marketing center for the USA, Canada, Central/South America and Mexico, Shamir Insight specializes in the marketing of premium progressive lenses under product brand names such as Shamir Autograph II®, Shamir Spectrum™, Shamir Element™, Shamir Creation®, Shamir Piccolo®, Shamir Attitude®, Shamir Genesis™ and Shamir Office™, the industry’s leading occupational lens.  Exclusively designed with proprietary, patented EyePoint Technology®, a groundbreaking software program that utilizes ray-tracing to compute optical properties and simulate human vision, this extensive product line is distributed through a network of over 300 Shamir ReCreating Perfect Vision® partnering optical laboratories.  Shamir Insight employs a large national sales force of Account Executives, many of whom are ABO-accredited educators who speak on a variety of optical topics to Eye Care Professionals.  Shamir Insight is a member of Vision Council of America (VCA) and the Optical Laboratories Association (OLA) and supports VCA’s Check Yearly See Clearly® program.  The company was established in 1997 and is headquartered in San Diego, CA.

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©2010 Shamir Insight Inc. All rights reserved. Shamir Insight, Inc. is a subsidiary of Shamir Optical Industries. Shamir Office and Genesis are trademarks of Shamir Insight, Inc. ReCreating Perfect Vision, Shamir Creation, Shamir Piccolo, Shamir Attitude, Shamir Autograph, Freeform Lens Technology and EyePoint Technology are registered trademarks of Shamir Insight, Inc.