davey_awards_silverSan Diego, CA – January, 2015 – Shamir Insight, Inc., manufacturer of premium progressive lenses, has received a Davey Award for its 2014 advertising campaign. The ad campaign, titled “I Am…” is geared towards  dispensing Eye Care Professionals and depicts unique images of individuals doing various activities along with a  brief caption explaining why their lenses are so important to them. The International Academy of the Visual Arts,  who judge the Davey Awards, notified Shamir that the “I Am…” campaign was selected as a winner of a Silver  Davey Award.

The campaign has showcased various lifestyles along with captions explaining why specific premium lens designs  are so important for the activity depicted. Ads have portrayed a musician, a hiker, and a softball player, among  others. Every ad concludes with the phrase “I am…” and then lists three different “activities” that describe the  individual’s lifestyle. The January ad, for example, depicts a musician and reads: “I Am A Musician. Triathlete.  Accountant.” The purpose of this campaign is to emphasize that no person is only one thing and everyone needs  lenses to accommodate all of their activities, hobbies, and unique lifestyle needs. Each caption ends with the  question “When I walk into your practice today, will I get a mediocre solution or one that works with me?” calling  out directly to opticians to fit their patients in the most premium lens choice that is designed for their lifestyle  needs.

Receiving three Davey Awards in the past, Shamir has succeeded in winning another Silver award with this  campaign. Their first Silver award was awarded in 2009 for their “Keeping Your Attention” campaign, the second  in 2011 for the first year they ran their “Obviously, Those Aren’t Shamir Lenses” campaign and the third for the  same campaign, which ran through 2012.

“The ‘I am…’ campaign has allowed us to explore interesting lifestyle scenarios in which people need premium  lenses and how Shamir designs can fulfill those needs. Every month, we focused on the importance of discussing patients’ vision needs. Each ad contained a striking image and compelling text to make readers pause and think  about the way they engage with customers on a daily basis. It is important to treat each patient as an individual and  take the time to truly get to know them and understand their lifestyle, so they can receive the best possible lenses  for their unique needs” said Mark Becker, VP of Marketing and Strategic Partnerships.
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The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in  the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each  year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their  strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically  for smaller firms, where firms compete with their peers to win the recognition they deserve.

The Davey Awards is  sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation – only body consisting of top –  tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.

Shamir Insight, Inc., is a wholly owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based company, which is engaged in the development, design and manufacture of premium progressive lenses and molds for the  ophthalmic industry. Serving as the Sales & Marketing center for the USA, Canada, Central /South America and  Mexico, Shamir Insight specializes in the marketing of premium progressive lenses under product brand names  such as Shamir Autograph III®, Shamir Autograph II®, Shamir InTouch™, Shamir Spectrum™, Shamir Element™,  Shamir FirstPAL™, Shamir Golf™, Shamir Relax™, Shamir Creation®, Shamir Piccolo®, Shamir Attitude III®,  Shamir Attitude®, Shamir Duo™, Shamir Computer™, Shamir WorkSpace™ and Shamir Office™, the industry’s  leading occupational lens. Exclusively designed with proprietary, patented EyePoint Technology®, a  groundbreaking software program that utilizes ray-tracing to compute optical properties and simulate human  vision, this extensive product line is distributed through a network of over 300 Shamir ReCreating Perfect Vision®  partnering optical laboratories. Shamir Insight employs a large national sales force of Account Executives, many  of whom are ABO-accredited educators who speak on a variety of optical topics to Eye Care Professionals. Shamir  Insight is a member of Vision Council (VC) and the Optical Laboratories Association (OLA). The company was  established in 1997 and is headquartered in San Diego, CA.