Shamir releases two new materials for Single Vision™ product line.

Shamir announces the release of the newest materials available for their Single Vision™ product line: Single Vision™ Hard Resin (Wrap) HC/UC and Single Vision™ SuperLite™ 1.74 (Extra Thick) UC. The release of these new materials reveals Shamir’s commitment to continue to expand upon their material availability throughout 2010.

Shamir’s SuperLite™ materials have high light transmittance and allow for trouble free edging and drilling, while Shamir’s Wrap lenses allow for higher prescription range in Base 4, 6, 7 and 8. Shamir’s Extra Thick lenses allow for a high minus prescription in Base .5, 1 and 2. “We continue to push towards ensuring that our products are available in a wide variety of materials. Each material provides the patient a different advantage, allowing Eye Care Professionals to offer more choices, according to the patient’s needs,” said Matt Lytle, VP of Marketing. Shamir Single Vision™ blanks are compatible with all Freeform® designs, including Autograph II®. For more information regarding products or material availability contact Shamir’s Sales and Client Services department at 877.514.8330.

Shamir Insight, Inc., is a fully owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based, public company (NASDAQ: SHMR), which is engaged in the development, design and manufacture of premium progressive lenses and molds for the ophthalmic industry.  Serving as the Sales & Marketing center for the USA, Canada, Central /South America and Mexico, Shamir Insight specializes in the marketing of premium progressive lenses under product brand names such as Shamir Autograph II®, Shamir Element™, Shamir Creation®, Shamir Piccolo®, Shamir Attitude® and Shamir Office™, the industry’s leading occupational lens.   Exclusively designed with proprietary, patented EyePoint Technology®, a groundbreaking software program that utilizes ray-tracing to compute optical properties and simulate human vision, this extensive product line is distributed through a network of over 300 Shamir ReCreating Perfect Vision® partnering optical laboratories.  Shamir Insight employs a large national sales force of Account Executives, many of whom are ABO-accredited educators who speak on a variety of optical topics to Eye Care Professionals.  Shamir Insight is a member of Vision Council of America (VCA), the Optical Laboratories Association (OLA) and is a participant of the AOA’s Ophthalmic Council.  The company was established in 1997 and is headquartered in San Diego, CA.