FAIRFIELD, NJ (July 25, 2011) – Just in time for back-to-school, Prevent Blindness America, The Coalition to Prevent Sports Eye Injuries and Liberty Sport, Inc. will continue to support September as Sports Eye Injury Prevention Awareness Month in an effort to educate the public on the importance of wearing proper eye protection while playing sports.

The three organizations joined efforts last year to launch an awareness campaign to Eye Care Professionals, specifically those who are Sports Eye Injury Prevention Centers, and reached approximately 2500 retailers, providing them with the materials they need to make eye safety a priority for kids when playing sports. “This year our target is to add an additional 2,500 retailers for a total of 5,000 accounts supporting the September month campaign”, stated Anthony M. DiChiara, CEO of Liberty Sport.

Hugh R. Parry, president and CEO of Prevent Blindness America, stated that “by joining together with The Coalition to Prevent Sports Eye Injuries and Liberty Sport, we hope to remind the public that 90 percent of all eye injuries are preventable through proper eye protection. This program aims to help educate the public on the simple steps they can take to ensure a lifetime of healthy vision.”

“We all recognize that it is important to continue to get the message out to patients, so to make it easy we have put together a ‘September is Sports Eye Injury Prevention Awareness Month’ kit containing both the following in-store support materials and consumer outreach materials ” continued Linda Laube, VP of Marketing for Liberty Sport.

In conjunction, Liberty Sport is hosting its Third Annual Sports Center Contest from August through October, details of which are available on the “Retailer Only” section of the LibertySport.com website.

“Preventing Sports Eye Injuries is my passion,” says Paul Berman, O.D., F.A.A.O and Chairman for The Coalition to Prevent Sports Eye Injuries. “After working with Liberty Sport to convert Eye Care Professional offices to Sports Eye Injury Prevention Centers for the past year, we are pleased by the results of their internal studies showing that by instituting the steps of the SEIPC, their office sales have increased an average of 150%, while also leading to a greater decrease in this tragic loss of the priceless gift of sight. Further supporting the Sport Eye Injury Prevention Centers with this annual campaign should prevent the needless loss of sight and blindness that occurs while people are playing sports.”