Always committed to research and innovation, OKIA – the Hong Kong-based eyewear company celebrating its patented HDA® Technology’s 10th anniversary this year – launches  “Rebirth”, a new surprising, shiny and eco-friendly eyeglasses from the HDA® collection.

Rebirth Eco Friendly Eyewear

Rebirth” is inspired by the concept of recycling, an important trend that can be seen today in different markets. “Sensitivity to nature and attention towards eco-friendly products have tremendously increased during the last years”, comments Jacky Lam, General Manager at OKIA. “That is why we have decided to apply the concept of recycling and converting wasted materials into reusable objects to the eyewear world”.

Shell pieces – the main components of the “Rebirth” collection’s design concept – are laminated into the acetate in order to produce a gorgeous and extremely bright effect. A really surprising blend of environmental sustainability and fashion is featured in these new frames that will seduce the feminine public through the unique elegance of the selected materials.

“Rebirth” is a vivid explosion of shades and lights that will make your look enviable while helping the planet.