As the inventor of polarized lenses that protect wearers up to the highest UV exposure level, Polaroid Sunglasses is committed to increasing understanding of the risks of UV radiation. The brand is launching an international awareness campaign as well as a revolutionary UV app available for download from Apple’s iTunes Store. The free app, called Polaroid UV Alert, is designed exclusively for iPhones and the Apple Watch and is also compatible with iPads and iPod Touch.
After a successful kick-off in June in Sweden, Spain and Italy, U.S. consumers will now have access to this useful resource.
International researchers revealed that most people do not pay enough attention to eye protection and are not aware of the harmful effects of UV rays. Moreover, little care is paid to children’s eye protection, while children are at especially high risk of suffering damage from exposure to UV radiation.
Only 50% of the population thinks that sunglasses are a must-have accessory to protect the eyes from harmful solar radiation, and more than 30% of them say they rarely wear sunglasses. Most people who wear sunglasses fall within the 25 to 54-year-olds age group.
Children’s eyes are even more sensitive to UV rays than adults’ because they are clearer and more delicate and their pupils are larger and let far more light through than adults’ eyes. Exposure to UV radiation can lead to keratitis in children, i.e. an inflammation of the cornea that causes pain and itchiness. In Italy (where parent company Safilo Group is based), for example, 66.8% of children ages 4 to 10 do not wear sunglasses; a necessary protection at high altitudes or when at the beach, especially during peak hours (10 a.m.-2 p.m.).
And, according to the Vision Council’s 2015 UV Protection Report, nearly 40 percent of parents don’t use sunglasses to protect the area around their children’s eyes.
This lack of awareness is also due to the fact that what drives purchase behavior and influences consumer choices is usually not product quality. The brand’s research finds that 57% of consumers buy sunglasses only for style and fashion-related reasons, 28% is based on price alone, while only 15% make informed choices based on lens quality and UV protection level.
NEW WAYS OF INCREASING AWARENESS
With the aim of elevating consciousness about kids’ eyewear protection, POLAROID sunglasses created an innovative way to help parents take care of their children’s eyes. The UV app for iPhones and the Apple Watch has been developed to measure the UV radiation and alerts when the UV radiation reaches dangerous levels.
The UV mobile app is a tool designed for parents, with the aim of prevention and education about protection, since exposure of insufficiently protected eyes to UV rays can cause short- and long-term health problems, especially for children. As stated by WSPOS (World Society of Paediatric Ophthalmology and Strabismus): “Whenever outside, appropriate UVA/B blocking protective lenses in well fitted, safe frames are valuable for all; particularly in the younger child, adolescent and those who are geographically or medically at higher risk. The lenses should block at least 99% of UVA/B light and meet local protection standards.”
The iPhone and Apple Watch app will also include information on POLAROID polarized sunglass lenses and lens technology, in addition to detailed information on UV radiation protection and clear directions on where to buy Polaroid sunglasses.
The first Polaroid UV Alert app for iPhones and became available in Sweden, Italy and Spain in June 2015 and is now available in the U.S. for free download from Apple’s iTunes Store.
HOW TO CHOOSE THE RIGHT SUNGLASSES
Wearing sunglasses to protect the eyes is a healthy habit that everyone should adopt; that is why choosing a good quality pair of sunglasses is key. Experts say, “Wearing sunglasses that block 100% of UV rays and up to 96% of blue light is a simple, safe and cost-effective way to protect the eyes.”
Although lens color and shading are not indicators of the sunglasses’ UV blocking ability, different lens colors are better suited to certain activities:
Yellow: yellow lenses are ideal for skiing or in low-light situations, such as fog, as they increase contrast in hazy, foggy conditions, but can also cause colour distortion;
Amber/Brown: amber and brown tints are good for near-sighted people;
Light Blue/Green: light blue and green tints are best suited for farsighted people.
The level of eye protection depends mainly on the lens filter and material.
Polaroid sunglasses provide 100% UV400 protection, thanks to the brand’s exclusive Ultrasight ™ lenses, which allow only 1% of UV rays to pass through up to 400 nm, thus exceeding the protection available in most other sunglass lenses on the market. Polaroid sunglasses meet all the European requirements for sunglasses and carry the CE mark on the temple for certification and also meet our ANSI Standards Z80.3 requirements for USA sunglasses.
UV400 lenses provide the highest protection from UV rays, elimination of glare and crisp, perfect vision; are best to protect children’s eyes which are more sensitive to UV rays than adults.
That is why POLAROID only uses UV400 polarized lenses which block all harmful UVA, UVB and UVC rays and do not allow horizontal light to pass through, eliminating glare and providing a clearer vision, as well as accurate color perception. These lenses deliver utmost performance and safety and ensure reduction of eye fatigue for maximum comfort and a unique visual experience.
POLAROID’s exclusive 100% UV400 UltraSight lenses are made of nine functional elements, including four UV filters. The core element is the polarizing light filter. UV light absorbers are bonded to both sides of it: these block all harmful UVA, UVB, and UVC light rays. Shock-absorbing layers are then fused to both sides of the UV absorbers, making the lens light, flexible and impact resistant. A scratch-resistant layer on both the outer surfaces completes the lens structure.
POLAROID’s premium UltraSight polarized lenses offer superior vision thanks to the exclusive Thermofusion™ Technology, an innovative production process developed at the brand’s manufacturing facility in Scotland specifically for the new lenses. This new technology allows POLAROID to form lenses in a way that fully protects the polarizer that is at the core of the lens.
With other techniques, the polarizing film for the lenses comes into direct contact with hot plastic, potentially compromising its efficiency, while lenses made by vacuum-forming can result in poor optics. Thermofusion Technology overcomes both of these issues by accurately protecting, shaping and tapering each lens during the production process. The result is the UltraSight lens, a breakthrough in quality and technology, delivering great polarizing efficiency and perfect optics.
The POLAROID eyewear collection is produced and distributed by the Safilo Group.
Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since Edwin Land in established it in 1937, has strengthened its reputation as a leading brand in polarized lenses thanks to the exclusive ThermofusionTM technology. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com. www.safilogroup.com