Polaroid was founded to democratize better color, clarity and details through the original polarized lens in 1937. Polaroid has stuck to these principles ever since. The color aspect has been symbolized with the iconic rainbow attached to the logo in different forms since the brand was founded.

Polaroid Kids PLD 8016N comp1

As a tribute to this colorful icon, Polaroid launches the Rainbow Collection: a square, pilot and panthos shape for adults and kids in vivid rainbow shades, with the iconic Polaroid rainbow arc on the temple-tip, highlighted by the unique Polaroid Ultrasight™ mirrored lenses.

Polaroid Kids PLD 8015N Group

The design team was inspired by the classic question “What’s at the end of the rainbow?” For Polaroid, it was quite obvious – an entire range of sunglasses reflecting something as vivid as the brand history!

This new range is made to make people re-think the way they look at sunglasses. The Polaroid Rainbow Collection enables you to express your state of mind, free your emotions and share your feelings through its bright nuances at every moment. Let Polaroid sunglasses amuse and amaze you!

Polaroid Rainbow sunglasses allow you to enjoy bright colors with no glare thanks to the exclusive polarization of UltraSight™ lenses. Developed exclusively for Polaroid, thanks to the proprietary Thermofusion™ Technology, all Polaroid polarized sunglasses feature the UltraSight™ lenses for distortion-free vision. The premium Polaroid polarized sunglasses provide unique benefits: glare-free vision, clear contrasts, natural colours, reduced eye fatigue and 100% UV protection.

The POLAROID collection of sunglasses is produced and distributed by the Safilo Group.