Introducing Phonetic Eyewear, a new line of readymade computer eyewear designed to reduce the effects of Digital Eye Strain (DES) while remaining a fashionable accessory. Initially, Phonetic Eyewear will sell only to customers online at http://www.PhoneticEyewear.com, but plans are underway to sell through a number of larger retailers.
The symptoms of DES include eye irritation, blurred vision, fatigue and headaches, and are caused by computer screens, smartphones, tablets, televisions and other backlit devices. These devices emit a disproportionately high amount of high-energy blue and violet light compared to natural light. Through the use of an innovative lens coating, Phonetic Eyewear deflects a portion of this unwanted light, thereby reducing DES, eyestrain and fatigue, while improving visual contrast and clarity.
Unlike other computer glasses that use yellow or amber tinted lenses to absorb blue light, Phonetic Eyewear uses a proprietary coating layered over a clear lens to deflect a portion of the harmful blue light. Phonetic Eyewear is available with both plano (non-powered) and plus-powered lenses for consumers who require over-the-counter reading glasses.
According to a recent report from the Vision Council of America on DES, “nearly 70% of adults experience some form of digital eye strain due to prolonged use of electronic devices.” The Vision Council’s research highlights the concerns many have regarding the impact digital devices are having on our eyes. This research may be found on the Vision Council’s website.
“Phonetic Eyewear helps to fulfill the need for eyewear that helps protect our eyes from the harsh light emitted from today’s digital devices,” said Phonetic spokeswoman Robyn Rudish-Laning. “With our prescription-quality clear lenses and fashionable frames, you can look good while protecting your eyes.”
Phonetic features frames in a variety of colors and shapes and are all priced at $75. Phonetic Eyewear products can be purchased online at http://www.PhoneticEyewear.com.
Phonetic Eyewear is the advanced computer eyewear division of Penn Avenue Eyewear, a trusted supplier of optical frames and prescription lenses.