Pittsburgh, PA, 2016: Paws N Claws Eyewear celebrated their 5th birthday in July of 2016. As a special gift to their customers, they filled the month with special social media graphics and promotions, and the biggest gift of all: online shopping. They celebrate this 5-year milestone birthday alongside another noteworthy occasion: the ASPCA’s 150th anniversary.
Paws N Claws Eyewear has had a long-standing relationship with their friends and beneficiaries at the ASPCA, donating 5% of the sale price of every piece of Paws N Claws Eyewear sold to the ASPCA, furthering their shared mission of helping animals in need. To celebrate the dual birthdays, the ASPCA donated a raffle basket as part of a social media giveaway for the first customer to place an order using the new Shopify online shopping feature from the Paws N Claws website.
Paws N Claws Eyewear further got into the birthday spirit by gifting each customer with a free paw print necklace with each eyewear purchase from mid-July through August 31, 2016.
It really is an exciting time for the brand, who has donated almost $63,000 to the ASPCA — and that number continues grow.
President and CEO Sam Shapiro is pleased with the good the brand has done so far, but looks forward to future growth.
“We are very excited to be celebrating our 5th birthday. It is a big milestone from our first donation of $500 to the ASPCA. We have now reached well over $60,000 in donations to the ASPCA and other animal shelters around the country. We are extremely excited about our journey moving forward to be able to contribute even more.
To learn more about Paws N Claws Eyewear and how they proudly support a mission to save the lives of animals, please visit www.pawsnclawseyewear.com, and follow Paws N Claws Eyewear on Facebook, Instagram, LinkedIn, and Twitter. You can also follow hashtags #PawsASPCA #PawsAllianceNYC and #WearingAndCaring to keep up with the brand.