Always at the forefront of innovation and style, Edward Beiner Purveyor of Fine Eyewear is pleased to announce the launch of Ottica Su Misura by Edward Beiner, a unique new approach to eyewear shopping that will allow customers to custom design their frames. Edward Beiner customers, with the help of a design consultant, will be able to choose from an array of shapes, color, materials to create their very own eyewear design to reflect their personal style. The designs will then be sent to an atelier manufacturer in Italy who will produce the one-of-a kind piece. Customers will also have the opportunity to choose to add any decorative monogram or application to their eyewear. The entire process will take anywhere from 4 to 6 weeks and will cost approximately $800.00 for the frames. The Ottica Su Misura Trunk will travel throughout Edward Beiner stores in Florida.