FOOTHILL RANCH, — Oakley, Inc. announced the release of a new premium snow goggle called SPLICE , a reinvention of goggle architecture and a showcase for the company’s finest technologies in optical performance and protection.
“We set out to push the evolution of goggle design beyond the next level,” said Oakley CEO Colin Baden. “Our new SPLICE goggle goes even farther. Sports pros have relied on Oakley innovations for decades, and they depend on the synergy of form and function that defines our inventions. With SPLICE, all the relentless R&D work with world-class athletes went past the idea of answering wish lists and found uncharted territory. To put it simply, we pulled the trigger on innovation and hit a target beyond the sights of the industry,” Baden concluded.
Oakley’s new SPLICE performance snow goggle was developed with structural engineering that maximizes comfort. The O Matter frame remains flexible even in extreme cold, and a new skeletal support system spans the nasal area to reduce pressure on the nose while increasing airflow. Combined with moisture wicking triple-layer fleece foam and strap outriggers that evenly balance pressure, the new support system makes this one of the most comfortable goggles ever created for winter sports.
SPLICE has an interchangeable lens design that features semi-flush lens mounting, a means of optimizing downward visibility. Side-to-side vision is also maximized. Oakley designers matched the company’s optical innovations in lens contouring with structural refinements including special engineering of the strap outriggers, eliminating any obstruction to peripheral view. With interchangeable lens designs, keyhole lens mounting is a standard for the goggle industry, but Oakley devised a way to eliminate the keyhole structures and make the process of lens changing fast and efficient. All SPLICE lenses are dual vented and feature the company’s F3 anti-fog technology. Pure Plutonite lens material filters out 100% of all UVA, UVB and UVC while offering unrivaled impact protection.
Additional features include a new quick-change system for strap mounting, plus new customizable elements for frame styling. The quick-change system keeps the goggle strap securely in place during use yet allows for easy removal. The new feature for modifying frame aesthetics will allow wearers to customize their goggle frames when SPLICE becomes part of the Oakley Custom Program in October 2009.
Interchangeable lenses for SPLICE come in performance colors with premium options. Oakley HDPolarized lenses filter out 99% of glare without the haze and optical distortion common with ordinary polarized lenses. Oakley Iridium lens coatings further reduce glare while balancing light transmission to optimize vision. Current lens options for SPLICE include High Intensity Amber Polarized, VR28 Polarized and Grey Polarized, as well as Fire Iridium, Black Iridium, Pink Iridium, Blue Iridium, G30(TM), High Intensity Yellow, High Intensity Persimmon, and VR50(TM) Emerald. All SPLICE lenses feature the unbeatable clarity and protection of Oakley’s renowned High Definition Optics (HDO ).
The new SPLICE goggle joins an expanding array of Oakley performance goggle designs, including the popular Signature Series that features special editions customized to honor the living legends of winter sports. Visit Oakley.com for more information on the company’s sport performance and lifestyle innovations.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. Holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics (HDO ) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX)