New Launch Milly Sunglasses

Milly NY has decided to launch their debut sunglasses for Fall 201o. For those who don’t know Milly (I didn’t) this is what the website says

The Milly by Michelle Smith ready to wear collection has defined the new young luxury niche with its smart, sexy, feminine style. Since her label’s launch in 2000, Michelle Smith has served as Milly’s muse, designing ready-to-wear and resort collections of sleek and timeless silhouettes that not only complete her own wardrobe, but those of her ever-expanding customer base as well.

Born out of Smith’s lifelong love of fashion, Milly is an iconic brand known for exquisite color and prints, luxurious fabrics and attention-to-detail. By combining her creativity with couture techniques and the highest quality fabrics, Smith creates beautiful, functional pieces that easily lend themselves to day or night, season after season.

Convinced from an early age that fashion design was her calling, Smith earned an art school scholarship to study fashion illustration, and later followed her passion to New York’s Fashion Institute of Technology. With a keen interest in European fashion and luxury goods, Smith worked part-time at the Hermès boutique in Manhattan and upon graduation from FIT, she boldly wrote to the President of Hermès requesting an internship at the Paris headquarters. Her request was granted, making Michelle Smith the first American employee sent to Paris by this legendary fashion house.

In Paris, Smith continued her studies at the prestigious design school ESMOD while also interning at Louis Vuitton, Torrente and Christian Dior Haute Couture. After three years, Smith returned home to New York, intent on establishing her own design business. Utilizing her unforgettable fashion experiences abroad, Smith created Milly, a brand that is synonymous with femininity and luxury, and relates to chic women everywhere.

Milly has continued to grow each season, receiving worldwide praise from retailers and customers alike. Celebrities such as Gwyneth Paltrow, Victoria Beckham, Beyoncé, and Thandie Newton are counted among Milly’s loyal fans. The collection is now sold at the finest department and specialty stores worldwide, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Selfridges and Barneys New York in Japan.

October 2008 marked the opening of Milly’s first Shop at Harrods in London. The boutique, designed as a nod to a Parisian apartment with a wink of Manhattan style, features etched and faceted mirrors, vintage fixtures and Milly’s signature pink. In March of 2009, the brand further expanded its global presence with the opening of a boutique in Tokyo, Japan. As a next step Milly debuted its jewelry collection on the runway in September of 2009. Featuring a mix of luxe materials including 18-karat gold plating, lucite, crystal and enamel, the collection shares the same attention-to-detail and colorful, sophisticated aesthetic as the ready-to-wear collection, offering unique pieces for chic women around the world. 2010 promises to be an exciting year for Smith, as the brand continues to expand into new geographies, product categories and retail channels.