Las Vegas, NV (October 2, 2009) – The Core Planning Team of the Eye Health Summit is pleased to announce the formation of the Healthy Eyes for Life Foundation. Created to increase the public’s awareness about the importance of eye health, the foundation will develop a nationwide messaging campaign that directs people to take better care of their eyes.

Jim Anderson, attorney for Anderson, Howe and Steyer, has been appointed acting chairman of the organization and an interim board of directors has been named, including:

  • Barry Barresi, OD, American Optometric Association
  • Edward Greene, The Vision Council
  • Tom Hicks, Opticians Association of America
  • Steve Ingram, National Association of Vision Care Plans
  • Wally Lovejoy, Luxottica Retail
  • Greg Marko, Transitions Optical
  • Daniel Monaco, Essilor
  • Stan Rogaski, Contact Lens Institute
  • Dave Sattler, Alcon Labs
  • Jeff Todd, Prevent Blindness America

The bylaws for the Healthy Eyes for Life Foundation have been approved and volunteer committees for development, marketing and communications, board composition and an executive management search have been convened.

“We know that vision problems are the second most prevalent health problem in the country, affecting more than 120 million Americans,” said Healthy Eyes for Life Foundation acting chairman Anderson. “By creating a unified public health message, the Healthy Eyes for Life Foundation will education the public, leading to earlier diagnosis of disease and improved quality of life for many.”

For the remainder of 2009, the Healthy Eyes for Life Foundation will continue communicating with Summit attendees, conduct an executive management search and create a foundation identity, brand and key marketing pieces. In 2010, the foundation will develop messaging and conduct a search for a creative agency. A foundation brand and partner guidelines will also be created and the campaign will be launched to the vision community. A consumer launch is anticipated in 2011.

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