New York, June, 2017 — neubau eyewear, the contemporary premium eyewear brand inspired by the creativity, innovation and spirit of a new generation, joins forces with The Honeybee Conservancy to encourage city dwellers to “bee” urban gardeners through their newly launched See & Do Good initiative.
This sweet partnership will help bring honeybee hives to two thriving urban farms in New York City while celebrating neubau eyewear’s commitment to using sustainable materials in its products and packaging.
The Honeybee Conservancy will donate two hives on behalf of neubau eyewear – one to the Smiling Hogshead Ranch in Long Island, an all-volunteer urban farm situated on an abandoned railroad in Queens, and the other to the Spitzer School of Architecture in Manhattan, an innovative mid-city farm that seeks to educate college and high school students about local crop production. Both hives will play an important role in their respective new homes, from helping to increase food production and garden yield to increasing awareness about the plight of honeybees and ways the public can help. Meanwhile, neubau eyewear consumers will be invited to directly support their local environment and honor the larger eco-system by planting seed paper designed to blossom especially for these new-to-New York bees, while sending a broader messages about the importance of protecting pollinators everywhere.
This program reflects neubau eyewear’s aim to create and support concepts that show consideration to the environment, as well as its desire to partner with like-minded organizations to encourage an eco-friendly lifestyle. The Honeybee partnership is the first of many ways neubau eyewear seeks to incorporate eco-consciousness into its eyewear universe, in keeping with its innovative aesthetic and mindset. Other upcoming eco-minded partnerships include a tree-planting program in Vienna and a collaboration with gabarage, an upcycling firm where new and useful products are created from used materials.
This focus on conscious consumption and forward-looking production starts with the use of a new sustainable material – naturalPX – for all neubau eyewear frames beginning in April 2017, and extends to the material used in its accessories, from cases to cleaning cloths to other sales and marketing tools. naturalPX is a highly developed eco-friendly polymer derived from organically sourced and renewable primary products. Sixty-five percent of the material is produced from an oil extracted from the seeds of castor oil plants, also known as “the miracle tree” – a plant that relies on pollination to survive and thrive.
To kick off the partnership, neubau eyewear and The Honeybee Conservancy celebrated, along with customers, press and influencers, with a cocktail event at Distilled NY in the Tribeca neighborhood of New York City. It was here that the informational video debuted as well as the introduction of the jars of neubau-sponsored honey – an attendee favorite!
More information about neubau eyewear’s sustainability initiatives is available at neubau-eyewear.com.
ABOUT NEUBAU EYEWEAR
neubau eyewear is a contemporary premium eyewear brand with an homage to creativity, innovation and the spirit of a new generation. Born from a leading, genuine and independent Austrian company, this brand provides the highest quality product mixed with a modern, urban influence.
ABOUT THE HONEYBEE CONSERVANCY
The Honeybee Conservancy empowers communities with the tools, education and bees needed to sustain local agriculture. It is a project of Social & Environmental Entrepreneurs. For more information, visit The Honeybee Conservancy website: thehoneybeeconservancy.org.