Freud revisited: neubau eyewear is celebrating one of the most influential thinkers of the western world with a new interpretation of his characteristic round eyeglasses, Sigmund.
“The dream is the royal path to our soul,” Sigmund Freud once proclaimed. Considering eyes to be the mirror to the soul, it is even more important that they are aptly staged. The new model by neubau eyewear brings the perfect frames to life and dignifies the biggest dreamer and forefather of dream interpretation at the same time.
Vienna is a city teeming with great history and the domain of countless historically significant personalities. Such as the founder of psychoanalysis, Sigmund Freud. Apart from his famous couch in the practice in Berggasse right behind the Votive Church, his work about the interpretation of dreams, the concept of the super-ego and his sizeable beard, the round glasses have also become one of the distinctive traits commonly associated with Freud.
The young Austrian brand neubau eyewear is now paying tribute to this great historical figure Sigmund Freud and drew inspiration from his iconic glasses to develop the Sigmund model. It is a new interpretation of the classical round shape – which is currently living its revival. As is common for neubau eyewear, the exemplar may have provided the inspiration while state-of-the-art technology and expert skills were used to create a product which sets new standards in quality, design and wearing comfort. Sigmund is made of super-flexible and lightweight polymer and is equipped with adjustable temples to sit light as a feather with a perfect fit for the face. The model impresses with a modern design which is strong in character. It is available in six different, fresh color variations and makes just the perfect glasses for young, urban people with high demands and a love for individualism.
The eyewear label neubau eyewear was launched in June of 2016 and combines the fresh spirit of young, creative heads with long-term expertise. Because neubau eyewear originates from the Austrian success story Silhouette International, it profits from decades of know-how from the mother company. This way, the highest claims of quality are united with the dynamic progress in technology and design. Each of the models carries the name of an employee of the company. In this case, when considering the rarity of the name Sigmund, it is a good omen.