VisionDirect in Australia has partnered with the World Wildlife Fund to create ReefCyle Sunglasses from discarded ocean fishing nets. It is estimated that in some places around the world that about half of all the plastic pollution comes from used and abandoned fishing nets. While we argue about plastic straws, some 640,000 tons of fishing gear is lost every single year in our oceans.

VisionDirect and World Wildlife Fund are taking fishing nets pulled from the Great Barrier Reef and turning that plastic in sunglasses. The nets are shredded and melted down and then injected molded into stylish sunglasses. The new ReefCycle sunglasses are available in both prescription and non-prescription options with a wide variety of lens options, including polarized, mirror coatings, and photochromic Transitions.

Half of all proceeds go back to the World Wildlife Federation for conservation work.

For more information, Check out VisionDirect’s website today.

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