LAHAINA, Maui—Maui Jim communicated to its customers’ early last week that “the company has concluded its distribution agreement with all Luxottica-owned retail stores worldwide, effective immediately.”

“This is an amicable decision,” said Chris Abbruzzese, Maui Jim’s vice president of marketing. “In recent months, given Luxottica’s long term strategy of vertical integration, it became increasingly clear that the continuation of our relationship was no longer in the best interest of the Maui Jim brand or ultimately, our consumer.”

In a statement released by Maui Jim and in letters to its customers, the company said that it released this news in order to “communicate our important decision to our trade partners and industry members quickly and accurately” and that it “will continue to offer consumers its extensive, 200-SKU line through more than 15,000 chain and independent retail outlets.”

Read the full story at Vision Monday (VMail)