Independent European eyewear brand Massada organizes a Massada Film Festival at Anthology Film Archives Theater located in lower Manhattan NY on 20th March 2015 at 7 30 PM. Massada adds film making to its extensive content library. Brand founders cooperated with a set of selected directors shooting short movies in US, Canada and Japan. Among collaborators are Wojciech Tubaja – Cannes Festival selected director, Michael Slavens – NY Shorts Festival winner, David Saich – six-time Emmy winner, David Ostergaard – Emmy winning actor who recently won Best Actor in the National Film Challenge, Matt Delaney – Ottawa Film Festival winner. Evening screening will be followed by Q&A session with directors and wine reception.
Five films created with support of Massada founders vary from comedies, documentary to emotional drama. Kate and Chris, brand owners, cooperate to different degree as creative producers, script consultants and advisers. It is not purely hosting an art event, but genuine participation in art origination. Films, as other forms of art that couple is involved with, became a brand content chosen on the purpose to entertain and experience joy from creative search. They constitute first round of motion pictures created under Massada Art Projects structure. A pure exercise in independent film making, focused on exquisite expression, leaving commercial edge at the very background. The purpose of screening is to bring a viewer in touch with imaginative universe of intellectually focused sophistication. The show is hosted at Anthology Film Archives, international center for the preservation, study, and exhibition of film with a particular focus on independent and avant-garde cinema.
Apart from film involvement, European based art savvy brand is involved in photo shooting, in- house comics books series, art inspired frames limited editions, paintings reinterpretations,poetry writings, performances and its core business of eyewear frames design produced in Italy and Japan. Future plans do not exclude any other forms of art to be involved depending on the aesthetic inter exchanges. Massada frames just started to be available in selected US boutiques. Massada is a first eyewear brand to organize its own film festival which is not purely sponsoring event but a brand presence in genuine independent film making.