LONGARONE, Italy, Mar 08, 2010 (BUSINESS WIRE) — Kenneth Cole Productions, Inc. /quotes/comstock/13*!kcp/quotes/nls/kcp (KCP 13.25, -0.19, -1.43%) , the New York-based fashion house, and the Marcolin Group, a leader in the eyewear industry, announce the advance renewal of their licensing agreement for production and distribution of prescription frames and sunglasses under the Kenneth Cole New York and Kenneth Cole Reaction labels through 2014. The terms and conditions are in line with those included in the current agreement that was due to expire on December 31, 2011.
The collaboration with Kenneth Cole Productions represents one of the many long-term partnerships of the Marcolin Group. The first licensing agreement with the Company was for the production and distribution of sunglasses through department, specialty and retail stores in the United States in 2003. In October 2004, a new licensing agreement was signed for the production and distribution in the U.S. optical channel of both prescription frames and sunglasses. At the end of 2005, the parties extended the agreements for distribution on a worldwide basis. Read the full Story At Market Watch