After a 5 year-long fruitful and productive cooperation, LACOSTE and Charmant announce today their decision to end their partnership for eyewear products. Charmant had become the worldwide licensee of LACOSTE S.A. in 2006 and had helped the brand significantly to improve the quality of its products thanks to an outstanding manufacturing know- how, positioning LACOSTE among the highest standards of the market. In January 2011, the LACOSTE eyewear licence will be taken over by Marchon Eyewear, Inc.

“We are grateful to Charmant for their help in building this business and for reinforcing the LACOSTE brand in the eyewear market. Now we are starting a new phase of the LACOSTE accessories’ development with Marchon Eyewear, Inc.”, says Christophe Chenut, CEO of LACOSTE S.A. “With Marchon’s great expertise in design and R&D, LACOSTE will accentuate the innovative and fashion attributes of its eyewear lines. Simultaneously, the Crocodile brand will strengthen the global distribution of its eyewear through Marchon’s worldwide network.”

Marchon Eyewear, Inc., will design, produce and sell the LACOSTE sunwear and optical collections under the control of LACOSTE S.A.. The new collections will debut in retail in January 2011 and will be presented at the LACOSTE Spring-Summer 2011 Fashion Show in September 2010.

This new collaboration aims at reinforcing the positioning of the brand into the fashion world while emphasizing on a strong women’s development. Both the sunwear and optical collections will be faithful to the LACOSTE’s design identity and the relaxed elegance associated with the brand’s lifestyle.

“LACOSTE is known for elegant easy-to-wear products which are functional and of high quality. We love their ability to develop pure, classic designs which enrich and enhance their unique European style. We look forward to translating and embracing these elements in the debut collection,” said Claudio Gottardi, Marchon President and CEO Marchon International. “LACOSTE will greatly complement our brand portfolio.”

The debut collection will include 48 suns and 34 optical styles. The collection will be sold at LACOSTE flagship locations worldwide, department stores, select stores and top optical stores worldwide.