MADEYOULOOKS is the latest in a line of artist collaborations curated by DR. ROMANELLI (DRx) for the SoBe Squamata summer program. Squamata is a product sampling and party program based around an artist-wrapped truck in Los Angeles, bringing the taste of SoBe’s Lifewaters and Elixirs to the street.
So far SoBe Squamata has given away limited-edition SoBe-inspired t-shirts by renowned artists Eric Elms, Craig Redman and Dr. Romanelli, as well as Huf skateboards, hats and patch packs.
For the third phase of the program, we are excited to be entering into a collaboration created by Dita sunglasses and Dr. Romanelli for three superb exclusive drops. Inspired by the berries that flavor SoBe Lifewater, two of the colorways will soon be available on the Squamata truck which is currently touring Los Angeles. The third, always cool midnight black MADEYOULOOKS sunglasses will enjoy an exclusive release at our third Squamata party in September.